As reported by Racked reader and blog 78hand2nd, the Bebe store at 1127 Third Avenue and 66th Street has closed. According to sources close to Racked, the space will be soon filled with another outpost of seemingly unstoppable yogawear company Lululemon Athletica.Thursday, January 31, 2008
Lululemon to Replace Bebe Store on Upper East Side, NY
As reported by Racked reader and blog 78hand2nd, the Bebe store at 1127 Third Avenue and 66th Street has closed. According to sources close to Racked, the space will be soon filled with another outpost of seemingly unstoppable yogawear company Lululemon Athletica.Lululemon Getaway Jacket Review

-Be active in a fully element protective jacket
-Shoulder season to-and-from
-Water-resistant quick-dry shell with super soft brushed
-Interior storage organized for all your personal items
-Zip-off removable hood
-Chafe free – flat seams
-4-way stretch
Now back to the coat - I really love it (it's not the same colour but the same style and print just white with brown's and black's)... BUT they did not have my size. The size that they had was one size smaller than what I normally wear (it fits - but very tight). So my MOM - did the most wonderful thing she bought the coat for me and she is holding it hostage for two weeks until the return time expires. Which is just the thing I need to get myself in gear and shape up a bit to make it fit. I have been going to the gym 3X per week and eating much healthier and trying to stay fit. I have recently lost around 10 pounds and I would like to lose 20 more in total but would be very excited to at least lose another 10. I have a deadline as a few important dates are coming up and I have promised myself that I will try to look and feel better for these events and the coat is just the final motivation I need to lose that secondary 10 pounds... Thanks MOM! :)"
Lululemon Sunday Run L/S Tech Light : For the Man who Stinks (myself included)
Sunday Run L/S Tech Light-Anti-stink bamboo charcoal technology
-Welded shoulder pocket to secure ipod nano
-Chafe free underarm panels
-Pre-shrunk
-Chafe free - flat seams
Lululemon vs. Lucy, Lady FootLocker, Target, & Bluefly

Rachel Yeomans
For years my workout attire has included one pair of stretched-out yoga pants from college, tank tops that just don’t have the same fit to be seen in public, two pairs of oversized gym shorts (again, from college), one hoodie, and a pair of Asics sneakers. Based on this sad overview, I realize that my workout wardrobe needs a serious makeover. But I admit, I’m not that finicky about my appearance while heaving on the treadmill or pushing out those 100’s during Pilates. With that said, I don’t want to spend a great deal of money on clothing made for voluntary torture, but instead for social and business attire to accentuate the goddess-like body I work to achieve.
A good friend of mine, however, made me a bit more flexible with my workout wardrobe budget. A workout maven herself, she said that really good workout gear lasts forever, almost never stretches out or loses quality, and in the end saves you money. “Also," she pointed out, “your butt just never looks as good unless it’s in Lululemon."
Lululemon, for those of you who don’t know, is the designer Mecca of athletic attire. And those pants my friend mentioned, run on average price point of $90. Ouch! Now, I know I’ve admittedly spent a lot more on a pair of shoes, pants, even some blouses…but $100 with tax on one piece of an athletic wardrobe? I just couldn’t bring myself to do it. So I did some research and found several very well-constructed items made by very reputable designers without price points that would not make me want to wrap the clothing in plastic after purchase.
Lucy, for example, is a similar athletic line to Lululemon known for high-quality comfortable and durable athletic ware. And to my happy discovery, Lucy.com features a very price-friendly option of purchasing two workout tees for $40. And their sales page has items priced as low as $19.99 and capped at $29.99. Lady Foot Locker also had some very fashionable workout attire for compromising costs. I particularly fell in love with their limited edition Pink Ribbon baseball cap.
For very cute zip-ups and tee’s, I recommend surveying the athletic section at Target. Their pants, although sporting a very affordable price tag, weren’t necessarily the best quality — but perhaps I was spoiled after the Lululemon experience.
One day I might cave in and buy those $90 pants because, as my friend said, the rear just never looked so good. But until then, I can perhaps fit in a bit more with the designer-donning ladies next to me at the gym through my account at Bluefly.com.
1. Yoga Pant - Lululemon Athletica lululemon.com
2. Whisper Tank Renew - Lululemon Athletica lululemon.com
3. LucyFoot Trail Jacket $88Speedy Racer Long-Sleeve Top $50Nordic Pant $64Pumping Iron Short-Sleeved Tee $30lucy.com
4. Lady Foot Locker Pink Ribbon Limited Edition Cap $15 ladyfootlocker.com
5. Target - C9 by Champion Brushed Back 1/4-zip Pullover $24.99 target.com
6. Priorities Black Stretch Cotton Hoodie Original $105, Now $63 bluefly.com
7. LinQ Pewter French Terry Fold Over Sweat Pants Original $88, Now $53 bluefly.com
Lululemon on Business TV : Popping!
The whole retail sector seems to be on fire today. Interest rate cuts I've said before will help this sector. The financials have also been on the rise. Next interest rate cut will be on March 18. Bear Stearns is calling for another 50 basis point cut.
Retail News : Gildan Raises, H&M Lowers
Gildan Activewear Inc., North America's biggest T-shirt maker, said quarterly profit jumped 76 percent on higher sales after the company raised prices.
First-quarter net income climbed to $27.5 million, or 23 cents a share, from $15.6 million, or 13 cents, a year earlier, Montreal-based Gildan said today in a statement. Profit and sales exceeded the average analyst estimates in Bloomberg surveys. The company boosted its full-year earnings forecast.
The clothing maker said today it raised prices by about 2.5 percent on ``active wear'' to help counter higher costs for cotton. Revenue jumped 35 percent as the company gained record market share on T-shirt and fleece sales. Gildan also started selling underwear to an unidentified U.S. mass-market retailer.
``The quarter was great,'' said Jim Chartier, an analyst with Monness, Crespi, Hardt & Co. in New York. ``The market share gains they were able to get in the wholesale business is a huge positive.''
From Bloomberg:
Hennes & Mauritz AB, Europe's second-largest clothing retailer, said profit growth slowed in the fourth quarter on lower consumer spending in Germany, the U.K. and Sweden, its biggest markets.
Net income rose 22 percent to 4.65 billion kronor ($730 million), or 5.62 kronor a share, in the three months ended Nov. 30, the Stockholm-based retailer said today. Growth weakened from 28 percent in the fiscal year's first nine months.
Sales at outlets open at least a year fell 1 percent in December, H&M said, while the gross margin, a profitability gauge, was 62.1 percent, below JPMorgan Chase & Co.'s estimate. Consumer confidence is ebbing in Europe as higher bills feed inflation, hurting sales at retailers such as Marks & Spencer Group Plc. H&M today said it would open its first Russian stores next year to tap a market with growth outpacing western Europe.
Sales were ``adversely affected'' by demand in Germany, while ``U.K. industry clothing sales were also weak in December,'' JPMorgan analysts including Richard Chamberlain said in an e-mailed note.
H&M fell 8.5 kronor, or 2.6 percent, to 319.5 kronor at 9:09 a.m. in Stockholm. Before today, the shares had dropped 17 percent this year, less than the 18 percent slide by larger rival Inditex SA. Competitor Gap Inc. has declined 13 percent.
Marks, the U.K.'s biggest clothing retailer, reported an unexpected drop in holiday sales, while luxury label Burberry Group Plc said this month it may miss profit estimates.
``We have seen reports from other retailers, especially in the U.K., that sales figures weren't that good towards the end of the year,'' Bjoern Schwarz, an analyst at Sydbank, said ahead of the results. ``If consumers are not spending much money on retail, it will have some impact on H&M as well.''
Wednesday, January 30, 2008
Lululemon Remix Lulu Hoodie Review

I bought my lululemon hoodie 3 years ago, and it still looks brand new - it is preshrunk so the zipper won't buckle and it'll still fit as if you've just bought it. I love wearing my hoodie with a nice pair of jeans on weekends. And I get lots of compliments from guys when I wear it; isn't it saying something?
-A "to & from" warm layer with a longer body to provide more coverage!
-Preshrunk so zipper will not buckle
-Chafe free - flat seams
-Chin protecting zipper garage
-Longer sleeves for added warmth
Lululemon Dance Studio Jacket Review

From fffabulous:
"I was shopping at lululemon for the very first time to see if all of Frederique's ranting and raving about the brand was really true. The vibe of the store was very appealing and fun, and there were definitely a lot of unique looking products. As I was browsing the store, I noticed the dance studio jackets hanging on the wall. I thought the black one looked nice and simple, but at first glance, I expected it to be nothing more than a basic, practical hoody--the kind that I could probably find at any other store. I'm also a little heavy right now, so I haven't been very eager to try on anything tight or spandex-y. I started with the size 6, which gave me a little leeway in the arms and stomach, and I figured, why not just try the size 4? So I did, and I was pleasantly surprised. Because of the way the jacket holds you in, the smaller size was even more flattering to my figure--heavy and all. At that moment, I knew the jacket was an instant buy. Better yet, I bought TWO of them (in black and brown), and I love them both. Not only is the fit incomparable, the quality is too, so I can trust that I will be wearing these for years to come." --Erica
-Lightweight and comfortable to and from studio jacket
-Lullure ultra soft lightweight wicking fabric
-Back vent for ventilation
-Front pockets for easy/quick storage
-Ipod inner pocket to keep it in place while moving
-Reflective free logo
-Do not use fabric softener as it inhibits wicking
-Detergent wash reactivates wicking properties of fabric
Lululemon at $31.97 - Think of selling some if you bought at $29.50 this am
Lululemon Hot Shorts Review
Thanks to Amanda from DivineCarolineLululemon Hot Shorts
-Made out of soft 95% cotton/5%lycra for comfort and control
-Low rise design for no show comfort
-Cotton gusset for comfort
-Full bum for comfort coverage, moderately supportive
Lululemon Asana Pant Review
From Spungle-Cotton/Lycra fabric to move with your body and create a long lasting great fit
-Flat seamed inseam to avoid chafing
-Hidden key pocket
-11% Lycra for movement and to prevent knees bagging
Nike upgraded to Overweight by JPMorgan : How about Lululemon next?
See Briefing.com. No explanation yet but hopefully the rest of the sports retail sector rises from this upgrade. Quicksilver (ZQK) was also upgraded to overweight.
Tuesday, January 29, 2008
Lululemon Striptease Event (Montreal : Greene Ave.)

Location: Greene Avenue lululemon athletica
A hot, sexy and seductive workout that you will never forget. You will leave feeling more feminine and self confident with a little sumthin' sumthin' to take home to your better half....
So sad that I missed this poledancing event in the Vegas Lululemon last Jan. 11.
Lululemon vs Imitations (J76 and Angela Fashion, Vancouver)

From Canada.com
Rebecca Osler, Vancouver SunPublished: Monday, January 30, 2006
As Vancouverites, we suffer from no shortage of breathtaking scenery. Despite their tiresome rhetoric about the endless drizzle (read: jealousy), show me a tourist from Eastern Canada who doesn't go home secretly yearning to import the North Shore mountains on a clear day, the downtown coniferous oasis of Stanley Park, and the perfectly proportioned posteriors.
We West coasters have discovered the well of eternal butt bliss -- we know it's not just the sun salutes that keep us looking so svelte, it's the yoga wear we do them in. I dare say Lululemon should be anointed a religion, having earned a devout congregation by forgiving a multitude of sins. We've all heard of anti-aging creams instantly taking 10 years off our faces. Well Lululemon pants mystically lift 10 cheeseburgers off our backsides.
It doesn't stop there. Lululemon has also soared where sweats stumbled, merging uber-comfort with style that can strut straight from the gym to a Kits coffee shop.
Will our fanatical obsession with yoga wear outlast the bicycle short rage of the late '80s? Only time will tell.
But for the time being, we're hungrier than ever for flared athletic pants. Lately budget knock-off stores like One Tooth, G-1 Fashion, Angela Fashion and J76 Casual Wear are springing up on every trendy strip. It's a phenomenon I call Fool-u-lemon.
Offering goods at half the price of the originals, Fool-u-lemon stores are tempting. But of course, one wonders how much quality has been sacrificed to attain those rock-bottom rates. With the help of Lori Charko, a yoga teacher and owner of Body Harmony Yoga Studio in North Vancouver, The Vancouver Sun pitted two cheaper outlets against Lululemon counterparts.
LULULEMON (five locations, including 2113 W. Fourth Ave., Robson Street and Metrotown)
Baja Shape Jacket, $99
Reverse Groove Pant, $93
Charko considers herself something of a Lululemon aficionado. She owns 14 pieces and can attest to their longevity. "Even though these clothes tend to be more expensive, they have definitely proven their value, in that they have essentially been worn once a week for at least two years," she says.
Beyond the flattering fit, Lululemon's claim to fame is its luon fabric (86-per-cent-nylon, 14-per-cent Lycra), which definitely breathes.
The Baja Shape Jacket we tested came in an appealing blue-violet shade called "twilight," and the stitching was sturdy. The material felt tough yet not heavy and the interior of the coat had a soft finish. The sleeves also folded over into "cuffins," handy makeshift mittens lest your yoga studio has tried to meditate away its heating bills.
Charko had no complaints about the pants, either, which fit with typical Lululemon charm.
The only downside: while Lululemon designs are certainly flexible, some people have no wiggle room in their budget for the chunky price tags. Before you can say "om," you've dropped a couple hundred dollars on a single ensemble.
Cut: 9
Fabric: 10
Baja Shape Jacket fake, $59
Groove Pant fake, $49
We were both impressed with J76's valiant attempt to duplicate the same jacket and bottoms. They didn't skimp on the details, either: the jacket had cuffins and both pieces had reflective moon-and-star logos in familiar locations.
"They felt and looked great," says Charko. "But I wonder about the breathability."
The composition of the items is 86-per-cent nylon and 14-per-cent Spandex. At at glance, that could be mistaken for the same weave as the Lululemon goods, but Lycra and Spandex are not necessarily equal.
To be fair, their tags do claim to wick moisture, but the jacket definitely felt slightly flimsier.
"I'm not convinced that the body temperature would remain consistent and comfortable throughout the day," says Charko.
However, she would consider purchasing the items based on esthetic appeal.
The jacket, which came in a cheery bubblegum pink, emulated Lululemon's style. It had the same curvilinear stitching on the bodice, minus one track alongside the exposed zipper (on the original it's concealed under a flap). No bum rap for the pants, which weren't reversible but looked fab all the same.
Scorecard
Cut: 9
Fabric: 8
Worth the price? Yes
ANGELA FASHION (five locations, including 1055 Georgia, 2821 W. Broadway and Metrotown)
Jacket, $35.99
Groove Pant fake, $27.99
"My experience with fitness clothing is you get what you pay for," says Charko.
Angela Fashion definitely wins for lowest price point, but the quality isn't in the same stratosphere as Lululemon.
"If the shopper's number 1 concern is 'the look,' you may find some good deals," Charko admits.
While the tight-legged pants make the grade for casual wear (to a bar, for instance), their 66-per-cent-polyester, 26-per-cent-cotton and eight-per-cent-spandex makeup forecasts heat waves for anyone who attempts sports in them.
The jacket looked reasonably stylish, but was a little on the short side.
If you're really strapped for cash but are willing to overlook puckered seams, Angela Fashion does have a cotton pant with coloured waistband for $15.99 and a crop version for only $13.99.
Also, we particularly loved the cute pink version of the whisper tank, which is a steal at $21.99.
Cut: 6
Fabric: 4 (cotton pants), 7 (whisper tank)
Worth the price? Yes, but for casual wear only
Lululemon Bellevue Store Review
From NWSource Parking: Free parking
Average reader rating: Not ratedWrite a review
1077 Bellevue Square Bellevue, WA 98004 Phone: 425-462-5530 Fax: 425-462-5021 bellevue-store@lululemon.com Web site Maps & directions
DESCRIPTION
Lululemon yoga wear is, in a word, amazing. Yoga devotees have extolled the virtues and fit of this line for years.
The shop itself is a metaphor for yoga — progressive designs that are constantly re-evaluated and improved, orderly organization of clothing that flows nicely with serene elements such as a trickling wall fountain and a stone-lined water basin. A wall-mounted flat-screen TV shows healthy, smiling yogis and yoginis perfecting their asanas in exotic, tropical locales.
But back to the cute clothes, every pant, top, jacket and hoodie is thoughtfully constructed, down to the tiniest detail. Most are made of Luon (a patented moisture-wicking fabric), every seam is flat stitched so rough edges don't chafe, fabrics are preshrunk, hidden pockets in pants and jackets accommodate keys and cash, jackets have two-way zippers, the logo is reflective, and longer sleeves on jackets can cover hands in the cold. "We’re huge on functional wear with detail," says store owner Nikki Bertelli, showing me a detachable hair tie on the zipper.
Even without the help of the enthusiastic and congenial staff, it's easy to find things that fit here. Bra tops and workout tops are organized from the least to most supportive, and the pant wall ranges from tightest fit to loosest fit. Most pieces are solid and colorful and can easily be mixed and matched. If you see a color you like, nab it. They change about every 21 days to keep things fresh. The selection for men is smaller and more basic, but has all the clever features as the women's clothing. Men's carryall pants are water-resistant and have pockets everywhere.
Prices are reasonable for the excellent quality: Bra tops are about $32, tops are $44-$48, hoodies are $76, and pants go up to $92. The store also offers free hemming services.
Lululemon Stock at $29.69 Bought 50 Shares
Tomorrow at 2:15 (Eastern time) we have the federal reserve cutting rates again. If they cut by a quarter point, stocks may go down and I may get to buy in the $26 level again. If they cut by 0.50, we may go up or stay unchanged. It also depends what they say about the possibility of future cuts. If more cuts are in the works, stocks may go up.Monday, January 28, 2008
Lululemon Circular Yoga Mat Review

Available at lululemon Gold Coast, 900 N Michigan Ave, (312-951-5923, lululemon.com), and lululemon Lincoln Park, 2104 N Halsted St, (773-883-8860, lululemon.com). $48.
Lululemon Limited Edition Hoodie Review
From effin'haute:I ended up at my local mall after a day of running errands with some time to spare. It had been a while since my last visit and after walking around for a little bit, I was pleased to discover that they had recently opened a lululemon.Upon entry, something caught my eye. A new Limited Edition 'When We Met' Remix Hoodie casually strewn across one of the tables. I quickened my pace and my heart started racing. Would I get lucky? Would it be my size?It wasn't. It was the next size up. I tried it on anyway. It was a tad big, but I was planning on wearing it as a jacket anyway. Success! I had wanted one of the LEs for a little while now but was unsuccessful in my search (especially since most of them were ugly). As I disrobed from the hoodie, I noticed myself getting a little bit more attention than usual.A girl I noticed to be wearing the Cypress Green Grid Limited Edition Hoodie was whispering to her companion and pointing at the hoodie. Another girl who had just entered the store with her friends looked at what I was carrying and exclaimed "That's the one!" It seemed as though everyone left in the store was waiting to see if I would put it down so that they could snatch it up.I didn't. And now, I'm the proud owner of this baby.
Needless to say, I felt a little bad. But hey; all is fair in love and shopping.
Lululemon OC - No Sign of Slowing - Ranked #1 in California

Lululemon Athletica doesn’t do store sales.
The high-end yoga-inspired clothing company, with its one Orange County store at Fashion Island in Newport Beach, stuck to this policy even during the weekend after Thanksgiving when many retailers were forced to drop prices to attract shoppers.
(Lululemon considers sales as temporary lowered prices that later revert back to the original price. However, it did offer a few markdowns — reduced prices that never go back to the regular price, the day after Thanksgiving.)
Even without sales and despite some recent negative press by the The New York Times, revenue rose at the local store.
It jumped 51 percent last Friday vs. the same day a year ago, said Diane Thomas, community leader for the Newport Beach shop. And revenue jumped 70 percent on Saturday and 28 percent on Sunday vs. a year ago, she said.
Based on Friday sales, the Fashion Island store ranked No. 1 in California, where it has 13 other stores and showrooms including one in Beverly Hills. The local store ranked No. 3 in the U.S.
After first arriving in Newport Beach three years ago, expect Lululemon to open more stores in Orange County in 2008 and beyond, Thomas said.
Even though Thomas describes the clothes as more function than fashion, I find them stylish for workout clothes. A few months ago while on vacation, I checked out a store in Vancouver, where the business is based. I was impressed.
Sunday, January 27, 2008
Lululemon New York Voted Best Weekend Clothes in 2007

1928 Broadway, 212-712-1767
Lululemon (a recent Canadian import) is marketed as workout clothing, but it’s got enough style to pass muster at pretty much any weekend social occasion short of a sit-down dinner. It’s stretchy but cut with an eye to creating a flattering silhouette, even if you haven’t just come from two hours of Pilates. The pants section ($52 to $84) is conveniently divided into categories like “sweating” and “to and from.” The reversible bodysuit ($48) that goes from solid to polka dot is great for layering.
Lululemon Staff Discount
"The employee discount is 60% off anything and everything, but as everyone has previously mentioned, I think it's a bit imposing. In addition to the 60%, you get free yoga classes anywhere in Toronto and monthly trips to the spa.""I heard that inorder to work there, you have to be involved, in yoga, pilaties, or some sort of gymnastics. and if you are a certified coach you get a 15% discount! its great i use mine all the time."
From Fashion 18
I don't think the spa trips are real perks . Read this.
Elle Macpherson in Lululemon Reverse Groove Pants
Yep it's her in the Reverse Groove. Go down 4-5 posts for other views.
Saturday, January 26, 2008
Lululemon Warehouse Sale 2008 (Calgary) on Youtube
"We did not expect this kind of response (referring to the 10,000 people who lined up)" This has got to reflect on their bottom line. Youtube.
Lululemon : Why They Don't Have Sales

Lululemon Warehouse Sale 2008 : Customers don't really practice yoga
Dawn Jensen, with daughters Corey Morris, left, and Jen Terris endured the lineups at the Lululemon sale.Leah Hennel, Calgary Herald
From Calgary Herald
Lululemon casts spell on Calgary bargain hunters
Valerie Fortney, Calgary HeraldPublished: Saturday, January 26, 2008
"They've been coming since 6 a.m. this morning." I tell her that unless Clive Owen is at the end of that line with his lips on full kiss alert, I'm not standing in any outdoor line for even one hour. We then share a conspiratorial chuckle over the folly of such consumer frenzy.
Jen Terris insists she's not the type to wait in giant sale lineups, either.
Since Thursday morning, more than 6,000 customers -- about 90 per cent of them female -- have snaked their way through this line in their quest to grab a bargain from this made-in-Canada retailer of fashionable athletic goods.
By the time the sale wraps up later today, it's expected that more than 10,000 will have plunked down their credit cards for marked-down clothing with such zen-filled names as the Serenity tank top and Downdawg shorts.
While long lineups are common in this town on Boxing Day, at least at electronics stores famous for deep post-holiday discounts, it's not that common to see such a massive turnout of shoppers, in late January, for what is ostensibly a regular store sale.
But then, Lululemon isn't your regular clothing purveyor.
The company, started by former Calgarian Chip Wilson in 1998, preaches a mantra of positive thinking, peace, love and inner transformation. And, oh yeah, comfortable and trendy athletic wear.
It even has a company manifesto, replete with such cheesy lines as "children are the orgasm of life." Wilson, a six-foot-four former university football player, took up yoga not long after moving to Vancouver in 1986. The entrepreneur with several successful retail ventures already under his belt saw an opportunity to cash in on the exploding yoga trend.
Combining fashionable workout wear with a feel-good philosophy caught on like wildfire. After going public last summer, the company, which both manufactures and sells its clothing, quickly doubled its share price. Its inaugural set of fiscal results as a public company showed a revenue growth of 80 per cent.
But success has not come without a few glitches. Many yoga purists have thumbed their noses up at the Lululemon juggernaut, arguing its rather pricey, fashion-forward offerings fly in the face of what is essentially a spiritual practice that eschews materialism.
Then there was last year's "Seaweedgate," in which the Vancouver-based company was chastised for claiming its VitaSea T-shirts possessed therapeutic benefits.
"It's all about comfort and style," Shannon Prestegard tells me as she waits outside. "Everyone's bum looks amazing in their pants, no matter what size you wear." Not being able to do the Sun Salutation is no impediment to purchasing, either.
"I've never done yoga before," admits 19-year-old Megan Ward, who works at the Calgary International Airport as a luggage sorter. "I just like to wear their clothes everywhere, because they look good and are so comfortable." Over a two-hour period, in fact, I am unable to find a single person who practises yoga.
"Thursday saw the real hard core shoppers," Keough, dressed in a full-length parka and holding a megaphone, tells me. "Today, they're not quite as up on all the Lululemon lingo." It's fun, to be sure, but there's still that slightly uncomfortable, cult-like feeling in the air for a company that seems to have really tapped into the consumer conflict between looking good and finding spiritual enlightenment.
Such so-called mass market manipulation is of no concern to people like Dawn Jensen, though, who's come from High River just to get a good deal on clothing her daughters say is well-made and long-lasting.
"I don't go for all the hype and I don't do yoga," says the 60-year-old Jensen, who within minutes of arriving already has an armful of potential purchases.
"But I know a good deal when I see one." vfortney@theherald.canwest.com
Friday, January 25, 2008
Lululemon Has a Monopoly over its Competitors

From Ukula
Whether you sweat or not, leisure wear is in across the nation.
When walking through the streets of any metropolitan city we are spectators to a constant fashion show of the season’s latest trends. Street-wear is the most influential branch of fashion directly affecting sales in stores. For decades ones street attire was easily definable as either Toronto, Montreal or West-Coast. The differences between each cities styles were diverse and noticeable. Still today, when walking down the streets here in Toronto I can sense the more rigid and conservativeness of our everyday dress by comparison to that of our Montreal comrades but we are amidst a transitional stage. Previously the unique codes of dress in our major Canadian fashion centers followed three main rules: Montreal: youthful, Vancouver: recreational, Toronto: professional.
Today street wear has two branches, those who adhere strictly to these rules, and those who cast aside our differences for our universal love of the casual athletic look. The latter has experienced comebacks several times over the years but never with such verve as it has today. The shameful dress of aerobic wear in the 80s was detrimental to this line of apparel for over a decade.
But with the help of the growing popularity of yoga and similar exercises the leisure look is in full swing. This is thanks in a large part to our good friends at Lululemon. Chip Wilson (originally of Westbeach fame) started this line of comfortable yoga wear in Vancouver, British Columbia. An immediate success. Over the past few years stores have opened across the country in fashion centers and beyond. More impressive that his companies success is the success by association that this type of clothing has received.
In Montreal the popularity of lines like SpaceFB or FIDEL had defined the trendiest of the street wear shoppers. Out west lines like Westbeach and more surf oriented clothing had cornered this sect of the market. Here in Toronto as we pride ourselves on being more professional the street wear was dominated by more conservative design houses and then for the younger generation by boutiques like Aritzia.
This is a thing of the past. Today with stores in each of these regions as well as elsewhere, Lululemon has a monopoly over its competitors. The once shunned athletic look is now embraced and associated with luxury and a elite lifesytle. This style is not unique to Lululemon any longer. Smart retailers have pursued this niche as well in an attempt to gain a share of this market but Wilsons company still holds the prestigious first place.
Stores are now popping up in the trendiest of neighborhoods, and these hundred dollar spandex are being sported by not only the yoga savvy but women of all interests and hobbies. It has become equally as prestigious or trendy to be wearing your simple ‘groove pants’ basics from lulu as it was last year to sport the signature Louis Vuitton bags. Sure cutting-edge street wear across Canada is experiencing a colourful and innovative season blending trends of the past half century. But these simply cut, spandex or ‘luon’ clothes are seen as equally as cutting edge styles as the latest runway knockoffs.
I find it a relief that we as women can openly expose the fact that we love jogging pants. For years women have sported their gym and aerobics gear shamefully outside out their recreational facilities. Today the outward acceptance of the spandex apparel has allowed our gender to shed the uncomfortable lifestyles we have led in stilettos suffering for our fashion acceptance. Now we can strut about with the same confidence but wrapped in head to toe comfort.
If a young woman fancies herself an arbiter of style, she cannot rightly claim this title without first having purchased her first of many pairs of Lululemon (or similar) bottoms. I speak for myself as well as for the others who have fallen for Lulu and its followers when I say I hope this lasts a long time.
Lululemon Stock Seeking Alpha article : My Comments
Yes, it is expensive but you have to pay for style and function . I have compared Lululemon with competitors like Lucy, Hardtail, Tommy Hilfiger, and Adidas. I have yet to compare it to Juicy Couture and Prana. You always pay for what you get. The better the design, the pricier it will be. Underarmor is actually not that cheap - they have jackets going for $200 and their coldgear is about $100 each.
Yes it trades at a P/E much higher than it's industry peers but you have to pay for growth.
Is it a small cult following that can grow outside of LA and San Francisco? Well, if you call the secular trend of wanting to be healthy and living longer a small cult following I guess it is.
I personally don't practice yoga yet I like their clothing - for comfort and good function. I don't know if men will catch on but if you ask any woman about lululemon they usually mention how good they look in it. The point is, regular people like the clothing, not just yoga practitioners.
If you read this , you will find that most of their customers don't even practice yoga. They like the look, comfort, and high quality.
Insiders pocketing $ is nothing new. Why should they not reap the benefits of taking this company public. Investors would not have been able to profit had they not. As for where money is spent, I'm amazed they don't even advertise. Their marketing dollars go instead into training of their 1700 employees.
Yes, women will cut back on discretionary items during a recession but not knowing what demographic Lululemon shoppers are we don't know to what extent they will cut back. Lululemon seems to pick their locations carefully and situate themselves in areas of high income.
Yes, the company's seaweed debacle did affect it's credibility but it did not seem to affect the bottom line since shoppers were more interested in the fashion not the health benefits. My poll currently shows that 80% don't care about Seaweed in their Lululemon.
As for Bob Meers and his resume, well it's not excusable if he really did color it but based on my poll again, 30% of people have doctored or embellished their resume.
The sales per square foot seems incredible but that's probably because of the high cost of their apparel and the strong unit economics of their new stores. They never have sales except for their warehouse sale and most of the time, people pay full retail. How many stores did he visit to gauge this metric (sales per square foot)? One? Two? They have 81, not 70. Read the webcast notes - John Currie, CFO, talks about this in the recent ICR Conference. No doubt in time, any company will need to taper down it's growth but hopefully not while it's in expansion mode.
Will the stock go into the single digits? Currently, the company has reaffirmed guidance and until the end of February when they disclose their earnings, we don't know where the stock is headed. I will continue to pick at this stock and profit from it until the story changes. Incidentally, a third of my readers think it will go to $60 this year, a third think it will do that in 2009, and the final third think the stock has peaked. In short, investors are divided. Retail stocks have suffered greatly in the last 2 months some of them dropping 30-40%. Interest rates are coming down however and that bodes well for this sector. Money managers will be trying to find value in this market and rotate back into the beaten up financials and retail names. I must say though that when stocks are tanking, the media likes to come out in full force and talk about the demise of stocks, adding to the bearish tone. Panic begets panic. Well, that's their job. Oftentimes, by the time all the articles come out, the market has already bottomed, like it did on Jan 22 when the DOW opened 500 pts. lower, and it's time to reinvest in stocks. (Lulu opened at $26.99)
Also, will the writer of the article disclose if he has a short position on the stock?
Lululemon Stock Heading for Single Digits : Seeking Alpha
Do Canadian retailers deserve Chinese Internet valuations? Lululemon (LULU), a specialty retailer of yoga inspired athletic wear based in Canada, is the most overvalued stock in the retail universe, even at the current sharply discounted price. Having traded as high as $70 a share, the common is now at about $30. But even at the current lower price, the forward PE is about 45.
How does that compare to some other specialty retailers? Under Armor (UA), also sharply down from a previous high and now trading at about 35, is trading at a forward PE of 25. Another former apparel darling, Crocs (CROX), is trading at a forward PE of 15. The lesson to be learned here is that the retail momentum crowd is exceptionally fickle, and, once a company disappoints on earnings, or offers less than shining guidance, the stock gets punished brutally. Other metrics tell the same story; price/sales are 9.6, the industry average is 1.0. Price/cash flow is 78; the industry average is 12. The dominant retailer in the athletic space is Nike (NKE); it trades at a forward PE of less than 15. LuLu’s net income for the quarter ended October 31 was $11.2 million, yet it has had a market cap north of $5 billion dollars at its peak.
LuLu has 70 stores, and at the current market cap of $2.8 billion, each store is valued at about $40 million; that’s phenomenal. I’ve been in several of these retail locations, and they’re just fine, but nothing unusual; we’re talking about perfectly conventional retail sales outlets, both in malls and street level retail; the sizes of the retail locations are very modest, perhaps 1,000-2,000 square feet or so; there is absolutely no barrier to entry in establishing this retail channel, which forms the bulk of Lulu’s sales. Also, this market can easily be entered by others, Victoria’s Secret has announced plans to do so.
If you visit LuLu, you’ll also find that the items are very expensive; I haven’t found anything, even a tee-shirt, for less than about $60. Compare this with Under Armor, which sells many of it’s shirts for around $20. While very expensive and trendy yoga inspired apparel will appeal to a small cult following, the question is how big that following can grow outside a few very trend conscious cities like Los Angeles and San Francisco? The entire market cap assumes hyper growth and new store openings. But with recession clouds gathering, how large is the market for people buying very expensive exercise apparel? There are certain things that women will not cut back on, such as makeup and skin care. But one would assume that high end exercise apparel would be one of the first discretionary items to go as households cut back.
There is also the whiff of something just not quite right at LuLu. As reported in previous posts on Seeking Alpha, insiders pocketed 78% of the proceeds of last year’s IPO, rather than investing these funds in the growth of the business, making a clear statement about what they thought about the company’s future prospects. The company makes the very new age, and completely unverified, claim that the materials that are incorporated into the fabrics, such as silver, have health benefits. For instance, you can visit their web site to learn about a very simple looking tee-shirt that is promoted as using “Silverescent technology using X-STATIC, the silver fiber”. The exotic materials are said to directly release amino acids and vitamins in the skin while working out. Really? It might just as well be shown down the road that such materials are health hazards, or more likely, that the claims are just another form of quackery. In fact, as has been previously documented in this space and elsewhere, those materials claimed to be woven into LuLu’s apparel may simply not exist, as the New York Times discovered when it sent some Lulu items to independent labs for verification and found no evidence of a special seaweed fabric alleged to provide health benefits.
There are just so many gaps in this story; such as CNBC reporter unsuccessful Herb Greenberg’s attempts to verify the claims on CEO Bob Meers’s resume. And some of the numbers, like sales per square foot, seem too good to be true, based on my experience in the stores. Begging the question, can you trust the reported numbers any more than you can trust the content labels on the clothing, or the CEO’s resume, or the original investors’ time horizon?
On the 22nd LuLu was downgraded by BMO Capital markets to underperform. On January 15 Goldman downgraded the whole athletic sector due to recession concerns, and also cut the price target on LuLu. When this stock is trading in the single digits a few months from now, people will look back at the company’s history and wonder how this small collection of quirky yoga gear ever was valued for billions of dollars; we’ll all smugly say how we tasted, and then spit out, this lulu of a lemon.
John Groom
Lululemon Used Facebook

From CBC News
Popular athletic retailer Lululemon kicked off a three-day inventory sell-off Thursday but said it was caught off guard by the reaction. The lineup to get in stretched in excess of three hours.
"I wouldn't stand out here for an electronics sale. It's got to be true love, I guess," said the boyfriend of another woman as he stood in line in the -10 C weather.
A shopper browses through the Lululemon warehouse sale.(CBC)
"Everybody has Facebook. Everybody gets the message. Look what happens," said shopper Chris Cohan.
More and more companies are using Facebook to post ads, which gives the consumer the feeling of being more involved, said University of Calgary business professor Debi Andrus.
"It's about control people in the social network," she said. "They want transparency because that's why they are there and created their communities."
Lululemon said the sale featured some items at 80 per cent off.
Lululemon Calgary Warehouse Sale 2008 Feedback
(this is not the Calgary Warehouse, but the Toronto one) Lululemon Warehouse Sale 2008 Calgary Craziness
Thousands of Calgarians braved the cold to take in the Lululemon Warehouse sale at the Big Four Building on the Stampede grounds Thursday. The sale runs throughout the weekend, offering discounts of 40 to 80 per cent.Jenelle Schneider, Calgary Herald
From Calgary shoppers go loco for Lululemon by Jamie Komarnicki, Calgary Herald
Lulu lunacy took over the city as thousands of Calgarians swarmed the Stampede grounds Thursday, waiting for hours in search of a bargain on workout gear.
For the first time ever, the city hosted Lululemon Athletica's annual warehouse sale.
Kira Armstrong, 17, arrived at the Big Four building with her friends at 8:45 a.m. -- 15 minutes early. Four hours later, they finally got in.
"(People) were lined up past the parking lot, then looped around," she said.
"It was crazy."
Armstrong bought a couple of pairs of pants and a hooded sweater -- spending $170 and saving an estimated $60.
Prices for the popular workout wear are marked down, in some cases as much as 50 per cent or more, for the four-day inventory clearout.
Paul Carner took the day off work to plunk down nearly $1,000 for gifts for his girlfriend, who was out of town and couldn't make the sale.
"I came in for one sweater. But when you stand in line that long, you might as well make the best of it," said Carner, with a giant sack slung over his shoulder.
Inside, rows of items are organized by size and priced with colour-coded stickers. Customers have to shed their coats and bags before they can get in -- but it's wise to check your modesty at the door as well.
There are just two large change rooms, one each for men and women, for shoppers to try on duds en masse. Only about 750 people are allowed in to the sale at a time.
"We've never done a warehouse sale of this scale. I didn't know what to expect," said Tracy Keough, Lululemon regional community manager.
The popular Vancouver-based yogawear retailer has experienced an explosive year, weathering a product-labelling controversy over its VitaSea line of clothing to come out with record-breaking profits.
The company hired about 350 University of Calgary athletes to staff the Calgary warehouse event, said Keough.
The Calgary response to the sale is astonishing, she said. "The city of Calgary has really taken to our culture. It's a very active, athletic city."
Keough said racks are replenished about every 15 minutes, which is good news for the legions of shoppers lined up outdoors.
Caralee Boettcher, 18, wore her Lululemon pants to stand in line, because, she said, "they're comfortable and they're warmer than jeans, and because I knew it would be cold."
Six hours later, when she left the grounds, purchases in hand, she admitted she was somewhat deflated after all the hype of the sale.
"The sales weren't really as good as I thought they would be," she said. "I figured I'd come because I love Lululemon, but it was a really long, cold wait."
The sale continues today and Saturday from 9 a.m. to 9 p.m., and Sunday from 10 a.m. to 6 p.m.
jkomarnicki@theherald.canwest.com
Thursday, January 24, 2008
Lululemon Cobra Tank vs Victoria Secret Keyhole-Back Bra
Victoria Secret Keyhole-Back Lululemon Cobra TankLululemon Downgrade By BMO Analyst Should have Happened Higher
Lululemon Stock Headed for Fall : National Post

Fear Of Selloff; High valuation relies on U.S. market sentiment
During a rocky time for consumer stocks, market watchers are wondering where their Lululemon shares will be sitting today after the company exits a 180-day lockup period for insider.
Only 27% of the company's stock was offered in its highly touted initial public offering in July, and there is fear that an insider selloff could put the retail stock into a permanent downward dog.
Bruised somewhat since a November scandal in which reports surfaced claiming Lululemon's seaweed-infused clothing contained no seaweed, analysts are now starting to wonder whether bullish predictions about the retailer will bear out.
Adam Clark of BMO Capital Markets has downgraded Lululemon's shares to "under-perform" from "market perform," citing concerns over a consumer spending slowdown in the United States and its still-high trading valuation.
As part of the broader surge in the stock markets yesterday, Lululemon shares on the Toronto Stock Exchange jumped by $3.31 to close at $30.58, or more than 12%. But Mr. Clark noted much of Lululemon's future growth plans are tied to expanding successfully in the U.S. market, which is expected to slow further or possibly enter a recession this year. "We believe speculation that the two major private-equity shareholders [whom together own 29% of the shares outstanding] could seek to sell a majority of their position after their 180-day lockup expires."
Advent International Corp. has 21.7% of the shares and Highland Capital Partners LLC has 5.5%. Company founder Chip Wilson holds 36.1% of the shares. The initial public offering spun off just 27% of the company to new investors and with 67.5 million shares outstanding, market watchers are concerned that the private-equity stakeholders might dump their holdings and drive the stock price down.
Bob Gibson, retailing analyst at Octagon Capital Corporation in Toronto, believes worries about the economy are taking a toll on Lululemon, which during the holiday sales period substantially boosted its profit outlook for the year 2007 to between 40¢ and 42¢ a share, from 30¢ to 33¢.
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In this more conservative climate, he noted, consumers become more risk-averse and lose their appetite for stocks with sky-high valuations. Shares that have traded with high price to earnings ratios -- including another former Jim Cramer darling, athletic apparel company Under Armour Inc. -- have suffered. Under Armour, whose shares have risen and fallen in tandem with Lululemon's and suffered last week after the company said it would miss earnings expectations, peaked at a 65 times price to earnings ratio, when competitors were trading at a P/E of 18 to 20. Lululemon's peak was close to 90 times earnings. "Now people are thinking they will invest in value [stocks]," Mr. Gibson said.
lululemon stock 100 shares sold at 33.60 this morning
Wednesday, January 23, 2008
Lululemon Om, Dance Studio Jacket and Jive Legwarmer Review - a dancer's dreamwear

From Trendhunter:
"As the company gains global recognition, with expansions into new markets like the US, Australia and Japan, their product lines are also become more diverse. Those familiar with Lululemon likely think of the Omega-branded spandex Yoga Pants that flatter just about every figure, or the ultra-cozy, fitted Scooba Hoodies.
The Om Jacket is so nice and long, it further emphasizes long, lean yoga bodies and the material is shear enough to fit under one of Lululemon’s other zip-ups. The Dance Studio Jacket is similar to the Scooba Hoodie, but is made of a more light-weight material. It also has an inner Ipod pocket that keeps it in place while exercising. In keeping with the dance theme, Lululemon also has a range of other dance-related items including the ultra-soft Jive Legwarmers"
Om Jacket
-Warm up jacket that can be worn with longer style tanks
-Thumbholes to prevent draft and sleeves from riding up
-Front style lines to visually flatter your figure
-High collar for warmth
-Chafe free - flat seams
-Wicking/quick dry
-4-way stretch
-Lightweight and comfortable to and from studio jacket
-Lullure ultra soft lightweight wicking fabric
-Back vent for ventilation
-Front pockets for easy/quick storage
-Ipod inner pocket to keep it in place while moving
-Reflective free logo
-Do not use fabric softener as it inhibits wicking
-Detergent wash reactivates wicking properties of fabric

Jive Legwarmer
-Super soft legwarmer keeps muscles warm when dancing
-Velvet elastic keeps them in place
-Customize length by folding down cuff
-Elastic ankle cuff helps retain shape
-Id tag so you never loose your gear
-Hand wash lay flat to dry
Lululemon Power V Tank Review
Straight.comPrice Tag: $48
"The new year is a time of new beginnings, new resolutions, and, for many of us, dropping the five pounds we gained eating fruitcake and cookies. Although losing weight is never fun, getting cute workout gear can be inspiring. Lululemon's Power V tank isn't just pretty; it has a power-mesh bra for extra support and removable cups to increase or decrease your chest size, and is made from wicking fabric to keep you dry. It also has a mini pocket for your iPod, so you can listen to tunes while you sweat. Look for the matching zip-up jacket and yoga pants with patterned detail down the sides, so you can do the Downward Dog decked out from head to toe. The tank also comes in a reverse colour scheme: white with black detail."
-Classic athletic fit!
-Inner shelf bra pocket to store your IPOD nano
-Power mesh bra to increase support
-Removable cups for more coverage
-Chafe free - flat seams
-Wicking/quick dry
-4-way stretch
Lululemon Stock Absolutely Rockets - More to Come?
Lululemon Stock Will Go Up due to Rotation and Expected Rate Cut
Be price sensitive however - I am waiting to add and will buy again at the $23 level since I was able to add this a.m. at the $26 level. This market will let you in easily at those levels.
Lululemon Stock under $26 - Thank You Sir Bought 100 shares
Tuesday, January 22, 2008
Lululemon Deep V Tank Renew Review

"I bought one black and one white Deep V Tank Renew with cups. I like it because you don't have to wear a bra with it and it's a very flattering halter top."
2nd review
"When i bought my first Lulu Lemon yoga top, I didn't know anything about sustainability. I loved it. It's stylish feminine and feels great to work out in. I'm tempted to wear it out on a Friday night. After learning that nylon and polyester comes from petroleum, I took a look at my top, all nylon. *frown face* I did some research today and Lulu Lemon is coming out with a line made with organic and sustainable fibers, and they have committed to a 5 year plan to make their clothing more waste efficient, as well as having LEED certified buildings for their retail stores. " Thanks to SustainLane
-Racer back to prevent straps slipping during your workout
-For low to medium impact activities
-ipod pocket
-wetDRYwarm shelf bra with soft/brushed elastic for comfort
-Removable cups for more coverage
-Chafe free - flat seams
-Wicking/quick dry
-Preshrunk
Lululemon and Starbucks : Great Companies Think Alike

Groovy, non-consumerist community doesn't come cheap at Lululemon.
By Mark D. Fefer
January 2, 2008
For a burgeoning yoga apparel company, friendship is the bottom line. Sort of. If there's one thing this city's been crying out for, it's a new place to buy expensive, highly technical T-shirts. Well, fret not. Last month, Lululemon, the maker of "yoga-based" clothing with the distinctive horseshoe/ovary logo, opened up a store in University Village. There you can outfit yourself with all the intricately designed, heavily R&D'ed apparel necessary in order to optimally stand and bend on a padded mat in a climate-controlled room.
For years, I've been seeing that logo on fancy scoop-backs and cropped bottoms in yoga class. (Incidental observation! Wasn't staring! Calm down!) But I'd never known what the company was about, never understood its exquisite marketing panache—until this year, when some yoga studio apparently sold its customer list and I found myself the lucky recipient of a free subscription to Yoga Journal, where Lululemon is a regular advertiser.
Lululemon's ads are more like anti-ads, statements of higher purpose. Founded in Vancouver, B.C., a decade ago, Lululemon has since expanded to almost 70 stores. The company received a huge infusion of private equity money in 2005, installed a new American CEO (the former head of Reebok) in 2006, and then had an IPO a few months ago, when its shares jumped 50 percent their first day. But this company is hardly about money, as its own ads will tell you.
My favorite, which is posted inside the new Seattle store, shows two young women in what looks to be the alterna-mama demographic, holding each other and smiling out at us. The headline: "Some of the richest people in life do not have money."
The ad continues:
"What makes someone rich? Their bank account? Their savings? The bottom line? What if the bottom line was a tally of friendships made, of families gathered, of sunsets watched, of laughs shared or of communities helped? What if everyone tried to maximize that kind of bottom line? One thing is for sure. The world would be richer for it."
All of which is slightly absurd from a company that recently announced it had managed to expand its gross profit margin to 54 percent in the third quarter, a gain of two percentage points over last year. Gross profits are what the company clears after the cost of making goods. There are many other costs before you get to the net profit, but it's safe to say that Lululemon is making money down over dog. Looking at the ad, I also had to wonder how anyone who was rich—but not, you know, in the money way—could possibly afford the expert brow jobs these two women were sporting.
Thomas Frank observed years ago that corporate America had managed to completely appropriate the language and imagery of "rebellion" and redirect it toward buying stuff. (This was in Nike's heyday.) And now, the success of companies like Lululemon is testament to just how shrewdly marketers are managing to monetize our distaste for materialism. Lululemon is just one of the new lines of high-end consumer goods by which you can signal your rejection of consumerism.
Starbucks helped pave the way here. Its success was built on the notion that it stood for something more than commerce, that in patronizing its stores you weren't just buying a cup of coffee, you were embracing an entire set of enlightened, socially responsive, globally aware, quality-minded values. Obviously this technique has been around a long time, but it seems to me that no one, prior to Starbucks, so successfully married rapacious capitalist reach with a marketing message (and some actual practices) that explicitly rejected pure rapacious capitalism.
At the Lululemon opening party—a jammed affair where pairs of women, angel wings affixed to their backs à la Victoria's Secret models, performed partner poses on pedestals—a friend regaled me with details of all the clothing company's good works: They're very community-minded. They offer lots of free classes at their stores and a free running club. They promote all the other yoga studios in the area. They recruit local "ambassadors"—teachers/athletes who appear in the company's ads and get extra visibility, and free product, in exchange for promoting the brand.
That's all great. It's hard not to prefer the new, more benevolent corporatism, phony and forced as it may seem sometimes, to a business model that appeals only to our vanity and itch for a bargain. Still, you're not going to get me to buy that $54 T-shirt. I just don't see how good karma should require such fat margins.
Lululemon Stock at $32 after 75 basis point cut - Unloading 100 bought at $29
Monday, January 21, 2008
Lululemon Pants are a "One Cannot-Live-Without Pregnancy Item."

Lululemon Studio Pant Lined Review

-Fold up waistband with drawstring for more coverage
-Inner liner is seperate for adjustable leg look
-Soft elastic waist doesn't dig in
-Drawstring in hem to adjust pant length
-Stretch fabric insert allows extra stretch through hip
-Reflective free logo for on stage wear
-Chafe free - flat seams
-Do not use fabric softener as it inhibits wicking
-Detergent wash reactivates wicking properties of fabric
Lululemon SnowPlow Pullover Review

-Made with azlon fiber (that's a good thing!)
-Is known as the "vegetable cashmere"
-Preshrunk
-Chafe free - flat seams
Lululemon Origins : Why Highland Capital Decided to Invest

From Betting on The Lotus by Tom Stemberg as told to Mark Pothier
I called Karen Grajwer back in Lexington and said, "Cold-call this company." She did and told them, "Tom Stemberg of Staples has joined us. We think we can help you guys grow." Eventually, she got through to Chip Wilson, Lululemon's founder. "You know, I've actually been trying to buy Stemberg's book," he said, referring to Staples for Success, the book we published on the 10th anniversary of Staples. It was basically a PR move – not many copies were sold. Karen thought fast and said, "I think Tom would be delighted to deliver you one in person. In fact, I think he might be in the area next week."
Young companies are like children. Over time, they grow up and don't require as much outside involvement. The last thing I want to do is give advice to people who no longer need it. I like to think I'll look back at Lululemon as something I had a great time with and is doing well. I just won't have to do bed checks anymore. Discovering a company like this and getting a deal done is gratifying. It's fun, it's all fun. And I plan on doing it forever.
Lululemon Video : Stock a Buy $8-10 lower, "It's a DOG."
If this is the case, I may split my last 50 shares into 4 buys; 12 shares at $26, another at $23, another at $20 and finally at $16-17. Wow, what a steal under 20 if it gets to that.
The analysts speak of the federal reserve announcing an emergency rate cut before January 30 when they meet - maybe as soon as this week in fact. I am doubtful this will happen since the feds have been behind every step of the way during all this subprime mess.
Lululemon Tanks (No, not the clothing, the stock)
Sunday, January 20, 2008
Lululemon Whisper, Gather Tank and Hip Pant Review

"The Whisper Tank is one of the first tops that I got at lululemon and has incredibly flattering fit. But if your breasts are slightly abundant, be warned, you will find yourself more sultry looking than intended during the twisting poses."
-Medium support and coverage tank
-Made with organic cotton
-No pesticides, herbicides or other harmful chemicals are used to grow organic cotton
-wetDRYwarm shelf bra
-Chafe free - flat seams
-Preshrunk
"The Gather Tank (below) is my favorite of all because it is long, almost tunic length and doesn't ride up. I don't have to adjust it
down after every downward dog. "-Great layering piece
-Long body to flatter waistline
-Narrow straps to provide comfort
-Lighter weight luon!
-wetDRYwarm shelf bra
-Chafe free - flat seams
-Wicking/quick dry
-4-way stretch
-Coolmax gusset designed for sport
-Chafe free - flat seams
-Wicking/quick dry
-4-way stretch
Lululemon Marketing
"The first Lululemon design shop, in Vancouver, became a yoga studio at night so Wilson could test the designs. This community-as-testing ground approach is still the way the company operates, reaching out to high profile yoga and Pilates instructors, personal trainers and others by offering clothing in exchange for feedback and the publicity their wearing the garments engenders.Lululemon Vegas Grand Opening Recap

From the Succulent Wife -a site dedicated to all things wonderful for women.
"The long awaited lululemon store finally opened its first Las Vegas location last month and had its Grand Opening celebrations yesterday. Most of the activities were orchestrated by majordomo par excellence, Sue Kupka, the fab, fab, fab lululemon Community Coordinator.
It was one of the most engaging openings that I have ever attended, the whole celebration beginning with a session of Yoga Under the Cloud (the Cloud being the extravagant outdoor sun shading contraption that covers a plaza and faces The Strip, aka Las Vegas Blvd. (see it here). The whole event was totally in keeping with the lululemon’s manifesto, which besides promoting the benefits of yoga, also treated its guests to scrumptious food, networking opportunities, entertainment and glorious gift bags (more on that later"

"The absolutely delish food came from one of my favorite local spots Go Raw Café while the entertainment came in the form of the obligatory but always amusing Elvis & Marilyn impersonators. At least this Elvis could sing. All the local yoga glitterati was there, including my very good friend, Ki Kosut and her son, Olivier David, both lululemon ambassadors. That would be them in the background photo.
But, for me, the most thrilling part of this event was that The Succulent Wife got to source the goodies that went into the gift bags. A few lucky people got bags filled with custom items designed for the occasion by The Succulent Wife’s artists. Among other things, Bread and Badger’s custom drinking glasses reflected yogic silhouettes, Lucky Accessories Little Reminder pendants displayed the lululemon logo and select words from the Manifesto, and Lady Guru’s affirmation greeting cards were a perfect tie-in. It was fun to see the delight of those who opened their bags on the spot. "
" In a future post, I will share with you what extraordinary “marketing” I am witnessing from lululemon. They have managed to engage their own staff & management team and customers beyond any that I have seen. Stay tuned for that commentary.In the meanwhile, bravo lululemon for another fun experience! "
Lululemon Men's Endeavor Pant Limited Edition gives you that upscale look

-Inner stash pocket for coins or keys
In other words, put the Jennifer Lopez tracksuits and the freebie T-shirts in the back of the closet.
And then there's the ski offerings in bright colors and plaids from Burton and Spyder at St. Bernard Sports (401 W. Third St.). And how about the high fashion of selections from Stella McCartney for Adidas at Bettysport at the Domain or West 12th Street locations?
Lee says the biggest trend of 2008 won't be high fashion per se, but instead Earth-happy fabrics such as bamboo, Cocona fiber, polylactic acid, soy and hemp in gym gear. Some of them offer protection from the sun and could be ideal for outdoor exercise.
Men's sportswear offerings in Austin will grow in 2008. In February, Bettysport and Rogue Training System will open a store called Rogue Equipment (500 San Marcos St.) that will carry more menswear and lifestyle pieces (picture it as Bettysport for men) than women's and offer running specific gear. "Men just don't have many places to go," Terrell says.
No matter if you have plenty of options as you get back to the gym, here's Lee's advice: "Buy some cute workout clothes and wear them to the gym. It will help your workout. The clothing is just as important as the equipment to getting a great workout."
With that said, I think it's time for a run on Lady Bird Lake in my new Brooks sneakers.
Before I do, I offer this: Happy running trails and gym tales to you in 2008."
Friday, January 18, 2008
Lululemon Pant Tank Bra Review - 6 reviews in one!
"Monday afternoon, my chicasana partner in crime, Stephanie, and I went to the Lululemon store near Lincoln Center. We were on a mission to see if the store might be THE place where yogini and fashionista meet.We'd never been to the bright, shiny yogawear mecca, so the excitement was palpable.Our Findings:The store itself is lovely. It's bright and the wares are well organized by size, style, color, etc.Steph and I left no stone unturned, first cruising the perimeter looking at every piece, weighing in on our likes and dislikes (Cropped pinstripe yoga pants with a belt? Maybe for Gwen Stefani circa 2001. Maybe.) and then picking out key pieces to try on.That's where we ran into our first problem: There were empty dressing rooms and lots of available salespeople, but the one dressing room attendant was busy talking to another customer. She kept looking at us and saying "I'll be with you in a moment"...after about three minutes of this, another woman stood in line behind us. Three women, four empty dressing rooms and one attendant in the middle of an unending conversation quasi-ignoring us. Finally one of the other salespeople helped us out. (If we hadn't been on a mission, both Steph and I would have plopped down our goods and walked right out of the store.)Once we were able to get down to business...and the cavalcade of cameltoe commenced!Steph and I have very different body types, yet the 7 different styles of pants we tried all failed the secret smile test. Then there was the problem of the fabric...NOT flattering...the pants are made with the type of lycra that highlights EVERY bump, even those that don't actually exist. Some styles had seams in unflattering places, and other had weird, unnecessary ruching."

Yoga Pant Weird Ruching is ugly AND bad for Cobra pose
Reverse Groove Pant Unflattering Seams
Fitness Pant Belt=Ouch
"If you're tall and lanky, some of the styles (like the one in the middle, above) will work well, but a woman with any sort of curves or musculature should proceed with extreme caution.Next up were the tops: I could barely get a cute black wrap sweater (size large) over my arms, the sportsbra w/ hook closure hurt when I pressed my back into the wall and their signature v-neck top threatened to turn my jump back into a peep show at any moment. Stephanie had a REALLY hard time getting the tops on (which is a feat unto itself when you're a size zero). When she did wriggle into a blank tank with crisscross stiching (which cut her in all the wrong places), one of the salesgirls started the hard sell."
Deep V Tank with Pockets Too Low For Anyone With Boobage.
Wrap Tank Flattens the chest and criss cross is unflattering.
Bounce Breaker Holds you in, but the hooks in back may cause chafing.
"Apparently, Lululemon's sales strategy is all about an unrelenting, bullying attitude towards their customers. I think it's safe to say that most yoginis know a thing or two about their bodies...and none are going to spend $60-$100 on an article of unflattering yoga attire, no matter how annoyingly persistent the salesperson.Undeterred by Steph's pleas to the contrary, the salesgirl insisted she try a larger size. It was too big, as Steph had surmised, but the salesgirl just kept at it...she then exclaimed that the tops are really great for old people because they provide lots of coverage. Um...what, my dear little salesgirl, are you inferring? (For the record, Stephanie is not old, nor does she look old.)Steph was contemplating a purchase...a very cute White Zip-Up Jacket that was very Swiss Alps Chic...but decided she didn't want to give the store a cent."
Shape Jacket The Almost-Purchase. Very cute and super-fitted
We left, annoyed and disgusted. Did that really happen? Were we really subjected to that shit? Did I actually try on a pair of see-thru white lycra gauchos?
I'd now like to introduce you to the OM Scale...one OM being poor and 4 OMs being excellent.
Lululemon1928 Broadway (at 64th Street)
Store Design: 3 OMs
Clothing: 2 OMs (Great if you're a tall, leggy gal)
Service: 0 Oms (Rude, pushy and fake)
Thanks to Snow White for this really honest useful review!
Lululemon Deep V Bra Review : For Big Busted Ladies

"So here's a sad fact: I've never owned a sports bra that wasn't dead ugly. Given that I'm not exactly falling short in the knockers department, I've always been pushed aside to the worst section of the athletic store. We're talking the big thick white jobbies that turn the rack into something closely resembling a rectangular block. I always assumed that colourful, pretty athletic undergarments (and the adorable athletic tanks that invariably are allowed to accompany them) were just out of my league. Alas, such was the plight of the heavy-cupped lady.
Nonetheless, after a particularly jarring post-yoga changing room experience last week, I'd had enough. For pete's sake, I had to at least try. So I marched my chesty self over to Lululemon and asked for their most supportive flattering bra. The sales associate assured me that the Deep V was it. Despite my skepticism, I purchased it along with an adorable tank and decided to give it a shot.
Then came tonight's pilates class. We moved a lot. We twisted. We turned. We rotated. We were up, we were down. End result? Breasts positioned exactly as they had been when I walked in the studio.
Big-busted ladies, rejoice! This may not be what you want for high-impact cardio, but for the rest of it? Let's get it on.
Available at Lululemon stores. If you don't have one in your city, have a girlfriend elsewhere send one your way. Rest assured, it's worth it."
-Racer back to prevent straps from slipping during your workout
-Ipod Shuffle pocket
-Fit for low to medium impact activities
-Removable cups for more coverage
-wetDRYwarm shelf bra
-Chafe free -flat seams
-Wicking/quick dry
-Preshrunk
Thanks to Hitched
Lululemon What Recession?

Lululemon Stock at $29 - Buying 100 shares near IPO price!
Lulu is trading in sympathy with Underarmour today which reduced guidance. We know however that they have inventory problems and Lululemon business has nothing to do with them. Management has reaffirmed guidance recently and the only other reason would be the anticipation of the lockup period on the 23rd. I am purchasing 100 shares right here at under $29. Interesting to note that other retailers like Nordstroms are up. Even the basket of retailers RTH is up nearly 3% today.Thursday, January 17, 2008
Hayden Panettiere in Lululemon - Wowza!

Lululemon Lockup Period
Lockup Expiration : 1/23/2008
"When a lockup period ends, which is referred to as the lockup expiration, insiders are free to sell their stock. The fear: They will unload their shares, inundate the market and drive the stock price down.
The conventional thinking says a stock's price will flatten or fall in the days and weeks before that date arrives -- just on the perception that insiders will dump their stock when the selling restrictions are lifted. The stock will then come back in the days after the lockup expiration. Or, maybe it won't"
From Dagen
Lululemon Reiterated Strong Buy by ThinkEquity
Google Finance
Lululemon Reaffirms Guidance at ICR Inc_XChange Conference
LULU Lululemon Athletica at ICR Xchange Conference- reaffirms Y07 guidance given after Q3 report (33.45 +1.43). Notes tax rate coming down in 2007′ was very high and distorted earnings; expect tax rate in the low 30s
WEBCAST NOTES (SORRY FOR THE TYPOS)
Started with video lulu promo
im bob meers ceo of lulu speaks at lulu since q4 05little background on lulu; design comprehensive line of technically advanced apparel through 81 of our company owned stores; we are capitalizing on the healthy living movement around the worldliving longer, dining organically, and living a longer life.
We have a very distinctive image that is not confused with other athletic brand. the active apparel market is 113 billion dollars and growing 6% a year. Active lifestyleis becoming a way of life. we focus on a broad demographic this is not a very narrow market opportunity. we operate and focus primarily for the 32+ market; 90% of our business comes fromw women butwe appeal to the baby booomer who exercise regularly as well as the younger population butwe don't focus on teens or team athletes. Our store is vertically integrated. We control our product sales, our guest experience, and we produce function. we use advanced materials with advanced with advanced technologies and we givethe customer what they want thru a unique feedback system. we take advantage of the evolution of fabric that is enhancing activities rather than just covering your body.
We do have a sustainable point of differenc called 4 pillars of success1. all of our designers are athlets and design for athletes - all our designersrun min of 2 design meetings per year in every region of ca and usa. and we use technical fabrics and bec of vertical retail model we are able to put more cost and qualtityin product rather than take it out to hit a particular price point.2. we locate our stores in neighborhoods that are surrounded by yoga studios, athletic clubsand that have a high activity level in excercise and fitness. we create a unique invitingexperience in the store through a large investment in training product knowledge and goal settingenvironment. this is a differentiator for our company in terms of the quality of the guest experience and the type of people we attract.we influence the community throu 100 grass roots marketing. we recognize the power of celebrity athletes and power marketing. but finess is veryprivate and local so a very strong person in a community - those are the people we createan ambassador relationship with and each store has 10.
we have a significant growth platform ahead of us. we are very happy with our initial forayin usa japan australia canada. This year we only are at less than 10% potential in NA alone. Weve made major supply chain initiatives and brought in key executivs and made strong relationships witht he best factories and fabric mills.
we add to our management team and have both ecommerce and internationsl growth initiativelin 09 and beyond. we have potential for 300 stores in NA alone. we have 81 of those in operationin 07 and we said we would open 27 and we have finalized leases in 80% of our targeted 08expansion of 35 stores. WE have north of $1500 annualized sales a square foot.
US is a prime target where we focus a lot of energy and management talent. First we targeted thekey markets. when i joined in 05 we had only a handful of stores to fix the supply chaintraining, community locations, etc. So in 2005 we really focused our througput. 2006 we took modest growth just entering the eastern part of the usa and centera usa and focussingon getting our formula right. this year we kicked it into gear and we added 27 stores andshowrooms. For us this how we influence the market. the showrooms are open and we sendcommunity coordinator in the market place where they attend fitness classes and find people to become educators to run goalsetting classes, trunk shows and then our showrooms open up in the weekends to invite the customer in which produces sales.
08 we continue significant expansion in usa. we still have selective growth insidecanada and australia and japen. supply chain is critical so we have made investmenstin people assests and operational assest. weve taken 2 key execs from nike sourcing who have done a wonderful job of expanding our intl sourcing opp as well as establising a strong base in usa and canada for quick replenishment.
we hav opened a liason office in china so that we can interface with all of our factory partners and we have started consolidate. we decetralize manufacturing so no one produces more than 30% 75% is from asia indonesia thailand cambodia vietnam china taiwan. 15% comes form Ca and USA manufacturing and 10% in Peru and Israel with Peru being a high growth opp in terms of hi qual manufacturing and duty free access into usa and europe
our focus is on quality and not price. our focus is on key sizes and keeping it in stock and ontime seasonal delivery. distribution is central. one in vancouver one in washington state. vancouver is usa is 3rd party servcie so we hav eexpansion capabilty without large capital.weve moved both those locations into larger more efficient operations in q3 o7 and wewere able to service the christmas season very well.
we have a new erp systems that are coming online in feb08. our management team continues to expand. 2 new hires christine day 20 yr sbux vet - all of their hi growth years. oversee areas stor ops employee managment and consumer marketing and will eventually be in real estateselection and training.
Mike Tattersfield ceo - focused on supply chain for our co.exansion in ecommerce in intl expansion, factory compliance and social resp.
Soon is anela powell - real estate development group from william sonoma and limited.
John Curry performance to date:
past 3 years revenue growth compounded annual rate of 90% this continues into 2007 where the first 9 months we enjoyed growth of over 75%. this is from 2 soruces new store opeiningswe finished q3 with 70 stores which is up from 51 end of 2006. by the end of 07 81 storesworldwide. what is more impt is storng consistent comp store sales increases in all storesold and new. past 3 years comp store increases averaging in low 20s - accelerating into year2007 wehre 9mo year to date 30% comp store sales over prev yr- brought sales per square foot to $1526 per sq ft.
Key to this is strong unit economics of our new stores. our minimum is 750 per sq foot in2750 sq ft. buildout cost and other pre opening costs totalling 900000 and we look for 18 month payback.
gross profit was up 83% for the 9month ytd and that reflects expansion in our gross marginfrom 51% last year to 53% ytd.
couple of items. ive talked about net revenue and gross profit. sgna up from last year 36% of revenue.you are seeing new store op cost in there but primarily cost from building of management team in latter of 2006 and 2007 but now well in place.
weve seen some expansion in our op marging but going fwd we see further leverage in our gna. and a target of 20 % op margin in 2009 is realistic.
historically our income statemetnin prior years has reflected a high tax rate which has distorted our income. thats coming down in 2007 and 2008 since we amended some intercompanytransfer pricing inefficeicies. we expect to have a tax rate in the low 30swhich will obviously drop to our net income and eps line. we have a strong balnce sheet and no lt debt or st debt. we have a storng cash position. even with our store expansion even with new it systemswe are postive cash flow in 2007 and going fwd.
lastly just to remind you of earnings guidance for the balance of the year at thh end of q3, we see sales coming in for the full year at 255 to 260 mil.comps for the year in the high 20s overall which drops down to 40-42 cents per share on a diluted share base of 70.3million. back to bob
Transcripts of these actually cost $106 at Alacrastore !
Wednesday, January 16, 2008
Lululemon Mogul Jacket Review

-Preshrunk
-Zipper will not buckle
-Chafe free - flat seams
-Lycra in fabric to hold its shape
-Inner ipod pocket and cord tunnel
-Longer sleeves for added warmth
Luluemon Manifesto LS Tee - C'mon Lulu, a bit much...

Manifesto Tee
-Made with micromdal fibre which is extracted from beech wood
-Wicking/quick dry
-Seam free technology
This tee is part of the Oqoqo line of clothing from Lululemon that are made from natural materials.
Lululemon vs. Hardtail
Bottom line (forgive the pun), who looks hotter? This is a tough one...Hardtail Rollover Legging (LEFT)
$57
-Gusset for comfort (for definition check out lululover)
-Smooth flattering waistband
-1 1/4 inch contrast color band sits 2 1/4inch below top of pant
-Fitted through the waist, hips and upper thighs with a bootcut leg
-Comes in Regular or Tall length
Typical client: Hard-core yogis. Thirty and older professional women who work hard and play hard.
Price for basic pant: $84-$96 depending on material and size.
Most popular item: The Reverse Groove Pant, made of a Lycra and nylon blend called "Luon."
Background: A Canadian-based company launched by a man who turned to yoga in the 1990s to heal athletic injuries. He saw a need for clothes made especially for yogis. The store in Fashion Island is the only Orange County location.
Fanfare: Christy Northrop, 37, a mother of two and a gym instructor at 24 Hour Fitness in Costa Mesa and Equinox Fitness Club in Newport Beach, said she wears Lululemon during hard, long sweaty workouts, and while shuttling her kids to and from school.
"Lululemon just looks unique. It doesn't look like anything else out there," she said.
Perks: The pants are crafted with synthetic materials that keep colors from fading even after multiple washes. Sizes run from regular to tall and the tees are longer with free hemming services for petites.
The Look: Harder edge, in vibrant colors.
Typical client: The younger, toned athlete
Price for basic pant: $54-$58
Most popular item: Classic Roll Down Pant ($54-$58)
Background: A Santa Monica-based company found by Dick Cantrell, who built a reputation as a retailer of premium-cotton T-shirts.
Fanfare: Hannah Gordon, 27, is a 24 Hour Fitness trainer in Orange who bartends on the side. Gordon said she likes Hard Tail's airy cotton tees because they are form-fitting but not suffocating.
She used to buy mainstream fitness wear brands but found the pants were too short, didn't fit as well, and faded after not even a year's worth of washing.
"I'd rather spend $60 on a pair of nice pants that are going to last me, than $16 on pants that won't last me as long," Gordon said.
Perks: Offers longer pants for taller women. Pants also fit different torso lengths because of the adjustable roll-down waist material.
Lululemon vs. Tommy Hilfiger
Which would you rather wear: Tommy (left) or Lulu's Port de Bras Shrug (right) which is totally sexy.Lululemon Stock Popping to 34 and a half - Sold my 50 bought at $31
Tuesday, January 15, 2008
Lululemon Hot Yoga Bra Recommendation

Thanks to Shop Girl in Houston :
``Don't cut corners when it comes to workout wear. It may be pricey, but it pays off in the long run,'' Iles said. She favors cute, colorful pieces by Nike, Adidas and Under Armour found at stores such as Academy, Nordstrom and Macy's.
Fit is important. Avoid the temptation to pull on baggy clothes - they will just stick to your skin once you start sweating. Jennifer Syrnyk, community coordinator for the new Lululemon Athletica stores in Highland Village and The Woodlands, suggests keeping some basics in your workout wardrobe - such as an athletic top or sports bra and pants. The Canadian import features street-friendly clothing perfect for the yoga studio or spinning class.
Purchase a well-fitted pant or crop that is moisture-wicking and flat-seamed and has a four-way stretch, Syrnyk advises. ``It is not only a smart athletic investment, it also makes you feel great about yourself,'' she said. The Reverse Groove Pant at Lululemon fits that bill.
Since working out involves movement, it's important to support and cover your assets.
``Remember, you are bending over and lunging, so you want clothes to cover you. You can wear lightweight Nike shorts underneath your clothes,'' Iles said. ``A bra is important, too. You want one that will hold you in place - or you can double up if you need to.''
Lululemon's bra selection includes a Hot Yoga Bra designed specifically for that activity, and the Heart Beat Bra, which monitors your heart rate during a workout. During her three years as a trainer at Fit, Iles has found bra styles from Maidenform, Bali and Under Armour good choices."
Lululemon Stock Snaps Back after 10% loss today
Lululemon Stock at 31 and change - Bought 50 shares

Lululemon Cut to Neutral by Goldman and new price target : $35. According to analysts, this was the weakest retail holiday since 2002. I've got 100 more shares to buy. Next buy is at $29 and then after that $26.
From Yahoo Finance
Goldman Sachs expects personal consumption expenditures or PCEs -- funds spent on goods and services targeted for individual consumption -- to fall about 0.5 percent in the second and third quarter, respectively.
While footwear spending is only loosely correlated with PCEs, the lack of a key merchandising trend in the sector will be exacerbated by a recession, Cragin wrote.
He downgraded Foot Locker Inc. to "Sell" from "Neutral," due to an expected decline in U.S. sales productivity in 2008, which will cause margin pressure despite store closures. He started coverage of Collective Brands Inc. at "Neutral," predicting that the positive impact of the company's Stride Rite acquisition will likely be offset by a recession.
Cragin cut price targets on shares of Nike, Columbia Sportswear, K. Swiss Inc., Lululemon Athletica Inc. and Under Armour Inc., and lowered earnings estimates for Foot Locker, Nike, Columbia Sportswear, K. Swiss, Collective Brands, Luluemon, Under Armour, Finish Line Inc. and Genesco Inc. to an average of about 20 percent below current Wall Street consensus projections."
Lululemon L'Odeur - Lululemon Blog 100th Post
Hope people get a laugh from this. Thanks for reading my blog.
Lululemon Studio Trench Review
I was stunned. THIS IS LULULEMON! The land of spandex pants and sports bras! Of course I tried it one and it fit me perfectly (which is surprising, because usually coats with belts are too long waisted for me since I have a really short torso), and bought it. A $170 well spent!From Pearls and Purses
Part II
-Inner micro fleece
-Machine washable
Lululemon Sun Run Club 2008 (Vancouver)
(how many lululemon products can you identify?) There are at least 6...Monday, January 14, 2008
Lululemon Boxer Briefs Review
This boxer brief is made of Vitasea material.I'm not a boxer guy since I've never found a comfortable boxer. I may be getting these after this review at lululover.
Lululemon Endeavor Pant Review - Good for Bouldering

-Soft wicking inner waistband
-Secure PDA pocket on left thigh
Lululemon Hidden Tiger Pant Review - Good for Climbing

Lululemon Men's Pants - Finally, A Male Perspective

Dawn Dog Gym Class Sporto Wideleg Kung Fu
"I was in the groovy lululemon athletica store—in the groovy Yorkville district of Toronto—trying to buy a pair of sports pants, or whatever it is these days you call the garment that covers the lower half of the body while you’re exercising or performing an outdoor activity. In the old days, by which I mean the late 1980s, you wore wool or you wore cotton. Later on it got slightly but not much more complicated: There was fleece and Lycra, and even sometimes silk.
Lululemon is the Vancouver-based yoga-wear chain started by Chip Wilson, who invented a Lycra-laced yoga pant that did as much for the female backside as Newton did for gravity, albeit in the opposite direction. As a result, every lululemon store in Canada is packed with fashionable and sexy women—a coterie around which a man does not want to be trying on sports pants, especially on a Saturday afternoon. It had been my wife’s idea to go there.
Did I say I was shopping for a large-sized pant? Alas, I was, and I managed to grab a pair of large in everything lululemon had, whereupon Sydney steered me over to the noisy changing area and a fellow named Mike. “Mike’s great,” Sydney assured me. “He knows a lot about this stuff.”
I needed it. The first pair of pants I tried on were lightweight, light gray Sporto Widelegs. They were tight, so tight they ought to have been renamed. Are you familiar with Google Earth, and the way it uses satellites to zoom down on a neighborhood—right down to your front steps? Wearing the Sporto Wideleg was the fashion equivalent, with my crotch as the center of the map. It was possible to discern not only how many parking spaces I have in front of my house, but also whether they are cobbled or paved. All I could see when I looked in the mirror, frankly, was my penis. There was a Lycra-stitched nonchafing seam around the package zone that made my wasker look as if it were in a private museum. That was when I realized: Yoga clothes are now designed to be crotch-enhancing.
I stepped into the common area, crowded with half a dozen women, and called for my wife. “Pull up the shirt,” she said, “let me see the front.”
I did. “I think, a little tight, bad for my health,” I mumbled.
“That’s not too tight,” Mike said.
“They, um, look vulnerable,” Johanna said. “Turn around.”
“Bum looks good,” she said.
“Agh,” I said. This was exactly the kind of thing you don’t want your wife to say in public: It sounds as if she is reassuring your anxieties. I could hear snickering in the background. Or, to be more accurate, I thought I could hear snickering.
“Agh.”
I rushed back into the changing room. I ripped off the Sportos and whipped on the Kung Fu pants, but they had the same problem. So did the Down Dawg crops. They were all package-enhancing.
Helpfully in this regard, as I jumped in and out of ill-fitting pants in my lululemon cubicle, I could hear my wife discussing the issue with women in the changing room lineup. Without exception, they were against having to look at the male genitals while exercising. Apparently at a party, in a pair of jeans, maybe. But when namaste is at issue, it’s nah, mister. “I don’t want to see anything,” I could hear a woman saying, “unless I’m at the ballet.” Peals of laughter ensued.
I had been in the changing room for 40 minutes when I finally tested Hot Yoga Shorts, which resembled a black bicycle short. They seemed modest enough. I stepped out. All eyes went to the, um, zone.
“Oh, those are nice,” my wife said. “I like that seam, across the backside.” I thought maybe I was onto, or at least into, something. Then she added: “Planet Ass wears those.”
Planet Ass, it turns out, is her yoga instructor. It seems women may not want to notice the package, but they do appreciate a nice butt. Especially if it’s not their husband’s.
Agh."
Sunday, January 13, 2008
Lululemon Rehearsal Pant review (and how it helped me study for the bar exam)

Lululemon Authorized Dealer: Exhale Pilates Studio
Voted Best Pilates Studio in 2007 by the Charleston City Paper,What are the technical features of the lululemon garments?
All lululemon clothing is flat-seamed to prevent irritation or chafing of the skin.
All pants and jackets have been preshrunk to ensure a perfect fit for our customers.
Our zippers are put into our jackets after they have been pre-shrunk so that they do not buckle after you wash them.
Depending on the garment and it's intended purpose, we add the best technical feature
What does lululemon make its clothing from?
We use numerous technical fabrics for our various lines of clothing. Some examples include:
Luon™ - A fabric made with 86% nylon, 14% lycra. This fabric wicks moisture away from the skin, and has a 4-way stretch for full range movement.
Silverescent™ - A new technology that incorporates actual silver into the fabric. The silver has anti-bacterial properties that do not allow odour to develop in the fabric.
Vitasea™ 70% Cotton, 23% Seacell™, 7% Lycra. This fabric uses Seacell™, a seaweed compound, which releases amino acids, minerals and vitamins into the skin upon contact with moisture. (DON'T KNOW IF THIS SHOULD STILL BE POSTED GIVEN THE SEAWEED BENEFITS RETRACTION FROM LULULEMON)
Stretch French Terry - A fabric made of 86% cotton, 9% polyester, 5% lycra. The lycra in this fabric holds its shape very well, and allows for easy movement in the garment. If you would like to preview or purchase any Lululemon products, please contact Lauren Whitfield directly at Lauren@ExhaleAtV.com or call 843-442-9618. "
Lululemon 10% Sale at Exhale Spa (Chicago)

Lululemon Warehouse Sale Feedback from 2007
"The sale this year only has items at 30% off AT MOST. Don’t go. It’s a waste of time waiting and the items there are really ugly!!" Saturday, January 12, 2008
Lululemon Warehouse Sale 2008 (Ottawa and Calgary) announced

Felicity Huffman in Lululemon
Lululemon USA could support up to 350 stores

That was ridiculous then but looks modest now.
Clearly, people are a bit too excited.
So it's time for a breathing exercise, some stretches and a closer look at the Lululemon manifesto for a bit of wisdom, spiritual or otherwise.
"Choose a positive thought. The conscious brain can only hold one thought at a time."
Mr. Tubin's report only holds one thought: Lulu is a screaming buy, though he could barely keep up with the market. He giddily speculates the U.S. could support up to 350 stores, and he seems very impressed that Lululemon workers post life goals on store walls and exercise on-site. That gives the firm an edge of "authenticity" over rivals, he says. This is Internet-bubble era analysis and it's pretty thin (RBC wasn't one of the underwriters but provided other services to the firm). The report misses the list of risk factors Lululemon itself notes in its prospectus. For example, it plans to more than double the number of stores in the next two years, focusing on the U.S., where sales per square foot have been lower and costs higher than in Canada. Sales growth at existing stores has been prone to wild swings. Lululemon holds no patents or exclusive property rights, meaning it is vulnerable to rivals undercutting its high prices.
Do you think, maybe, the yoga craze is a fad? Just 25% of Lulu's sales are for yoga use, which means wearing Lululemon is largely a fashion statement -- one likely to become less so when everyone and her aunt wears it. My bet is that Lululemon either proves to be a flash in the pan, or else the company's aggressive expansion plans will prove its undoing.
"Friends are more important than money."
Mr. Wilson and his backers have taken an awful lot of money off the table already. Mr. Wilson sold 48% of Lululemon in December, 2005, to two U.S. private equity firms for US$93-million, and another US$123-million in shares in the IPO. That leaves him with 26 million shares, or 38%, but it still means that even if Lululemon tanks, he's cashed in well over US$200-million. The two private-equity firms that bought his stake have cashed out US$163-million in the IPO, taking all their invested money plus a 75% return. So if their remaining 22 million shares collapse in value, they've still done well.
Christine Day (more info) and her staff discount
Day, 45, was president of Starbucks' Asia-Pacific Group until last February. Lululemon will pay her a salary of $365,000 — that's Canadian dollars — plus options and an annual bonus of at least 60 percent of her salary. Among the inducements Christine Day will get, is the standard 60 per cent staff discount on all Lululemon products (this last bit from the globe and mail).
http://seattletimes.nwsource.com/html/retailreport/2004119054_retailreport11.html
Friday, January 11, 2008
Lululemon a Buy amongst many Sells
a says that while growth investors might gravitate towards sectors like health care and energy, and might avoid consumer-related names in the current economy, none of those sectors is an across-the-board buy or sell.
In a radio interview, Heupel said it's the small picture - prospects on an individual business - rather than the overarching sector view that make a stock a buy or sell.
Heupel said he's been avoiding consumer-related stocks in the current economy, but he made Lululemon Athletica (LULU) lululemon athletica inc comand Altria Group (MO:
altria group inc com Bys, and said he would sell Staples (SPLS:
Staples Inc and Gander Mountain (GMTN)
http://www.marketwatch.com/news/story/look-companies-not-sector-trends/story.aspx?guid=%7B19F29ADA%2D3B95%2D4102%2DA155%2D03FD4C4D00A0%7D&siteid=yhoof
Thursday, January 10, 2008
Lululemon's Chip and Shannon Wilson on Oprah (one day)

Chip Wilson recently started a foundation called imagine1day where he used $10million to start a charitable project in Ethiopia. To read more click on : http://www.imagine1day.org/default.aspx?PriceCat=1
Only 145 of the school’s columns and walls remain. For under $55 you will shelter children and teachers from harsh climate conditions in the summer months and the rainy season.
imagine1day uses sustainable materials to build its schools which means that your investment will benefit children for over 30 years. Your investment will help educate over 9,000 children.
Start this New Year out with a bang. Join imagine1day in building its first school in Ethiopia. imagine1day will keep you informed of the progress of the Seffo Mailalekti project with stories, photos and videos about the construction, the children and the community."
Lululemon Stock : Stabilization at 34

Retail a mixed Picture

Wednesday, January 9, 2008
Lululemon Stock After Hours Info
Somebody seems to have bought in the afterhours. The volume in blue reads about 38000 shares. Don't know what this means for tomorrow morning but seeing the bulls coming out of the woodwork this afternoon and pumping the dow by 146 points, I'm guessing we may have found some kind of a temporary bottom. There's also talk a surprise rate cut by the feds... don't hold your breath.Lululemon Stock - Buy in WIDE SCALES : We are in RECESSION

Tuesday, January 8, 2008
Chip Wilson Interview
Now Wilson, 52, who works with a personal trainer four times a week and does 25 minutes of yoga everyday, is working to bring his healthy, holistic lifestyle to the masses through Lululemon.
What follows are edited excerpts from a recent Associated Press interview with Wilson.
A: I'm a natural designer, so I'm bored all the time, and I'm always looking for the new thing. I looked at yoga and went 'This is going to be the next big thing.' Much more than surf, skate or snowboard, people could do it anywhere, anytime. You didn't have to wait for the right wave or wait for the perfect snow conditions.
A: I just think he's the greatest thing since sliced bread. Reebok was really one of the first to concentrate on the women's market. The good part about Bob is he had been there, done that. He'd seen what worked and what didn't. He was very clear that we're not in competition with anybody. We're the antithesis of the men's market -- we're soft, we're round and we're cooperative.
A: One thing I have learned is that there are different buying patterns and cultures in each city. I don't think you can say the U.S. is different. What can be said is the Northeast is much different from the Southwest U.S.
Notwithstanding that, the U.S. cannot be won by Canadians. For this reason, I sold 48 percent of the company in 2005 to two U.S. retail private equity companies, Advent International and Highland Capital headed up by Tom Stemberg, founder and ex-CEO of Staples.
With the rolodex of these two companies we brought in Bob Meers and a strategist from The Limited. Our biggest challenge is ensuring we secure the right locations as we grow.
A: There's more money in the world (today). Ultimately, people figure out that there's no point in having money unless you're healthy. So people are trying to find a balance between how much money they're making, and how much time and effort they're going to put into their health, so I can only see it going up. I think we're just at the tip of the iceberg.
A: My goal is to, by the year 2018, bring primary education to every child in Ethiopia. I've set up a charity called Imagine 1 Day. We have hired all the people for it and we've set up our board of directors and funded it with $10 million to get it going. We've built three schools now. That's all within the last four or five months.
A: It's called the Grouse Grind. It's a one-hour climb straight up a mountain in the north of Vancouver. My goal is to do that 70 times this year.
Q: What would you say to convince someone to try yoga?
A: I would look them straight in the eye and tell them they are going to get old one day, and the longer they can keep their muscles and their joints limber, the possibility of living a much more fun life as they get older is going to be exponential
Lululemon Japan Expansion (old but good info)
"Canadian yoga apparel brand, Lululemon Athletica, is expanding operations in Japan through a partnership with sports and apparel firm, Descente in a deal negotiated with Itochu Shoji. Lululemon already had a store in Tokyo before the deal, and the Itochu/Descente partnership, operating via new company Lululemon Japan, will see the firm opening up to 20 stores here by 2010. Lululemon has a controlling stake in the new company which has taken over the existing store in Aoyama, Tokyo, and opened a second Tokyo store in Mejiro last month. A further three stores in Tokyo are planned to open within the first year. As reported in last month’s JapanConsuming, Itochu owns an estimated 30% of the sports apparel market in Japan and is expanding into new areas such as yoga and related health sports. The deal confirms again the major market being developed in yoga in Japan and the continued opportunities available to good brands."
Lululemon beats Nike or Adidas : Abi Ferrin

Lululemon means saying goodbye to jeans?
Jessica Alba in Jeans vs Eva Longoria in Lululemon "Fact: Based on household income, San Franciscans spend more on clothing than any other urban market in the United States.
Then why do so many San Franciscans work and do laundry in the same garb? Is it really possible, as Scarborough Research recently reported, that the typical San Francisco household spends $5,700 annually on apparel?
Lululemon, a high-end, yoga-inspired athletic wear company, may provide a partial answer to this rarely debated subject. The Vancouver firm has become all the rage among the hyper-fit, clothes-conscious set in San Francisco, who may not drop major dimes for Saturday night dinner wear, but will go to the upper limit of their budgets to look chicly sporting at the grocery store.
During a recent afternoon at Lululemon's store on Union Street, half a dozen women and one man happily admitted to spending $100 for such Lululemon items as the rose- and port-colored Baja Shape Jacket, with features such as "cuffins," a cross between cuffs and mittens that prevent heat loss in recently exerted hands; a zipper pull that doubles as an emergency hair elastic; and an "inner zip garage" that eliminates contact between a zipper's metal and a human's skin.
Lululemon also offers its customers free hemming services, so that no one should get distracted by dangling hems during downward dog.
"The right length hem is important for activities like yoga and Pilates," said Kelley Howard, manager of Lululemon's San Francisco store.
By the dressing room, a petite brunette stood on a stool, while a store clerk, who along with Lululemon's 650 other employees, has undergone extensive training, worked a tape measure around the end of her $84 reversible Groove Pants.
"I don't even wear jeans anymore," said Taylor Jenkins, a 36-year-old San Francisco native, mother and soon-to-be Spinning instructor for indoor cyclers. "I live in my Lulu Moped Pants" -- thick organic cotton bottoms that ride low on the waist and are preshrunk to withstand the most aggressive dryer.
Jenkins, who was shopping for a post-Christmas present for her mother, admitted to owning 50 Lululemon items, a possible record, given that the Cow Hollow store opened in November 2004. She wears her Lululemon outfits to the gym, at home and even to dinner. Felicity Huffman of "Desperate Housewives'' appears to be in agreement about Lululemon's versatility. An October issue of People magazine ran a photo of her in a red Lululemon Deep V Tank, which has built-in cups that seem to vie in gravity-defying power with the Wonderbra."
Taken from:
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/01/08/LVGKRGGFKV1.DTL
Samantha Harris in Lululemon while pregnant
Niki Taylor and Samantha Harris wearing Lululemon

All I can say is gorgeous!
For more info on what they are wearing check out:
http://www.lululover.com/
Monday, January 7, 2008
Lululemon Deep V Tank Review (Second one)

I really like this site. Wonderful information on all things lululemon:
http://www.lululover.com/the-deep-v-tank-will-make-your-boobs-look-bigger/
"While the Deep V Tank isn’t my absolute favorite lululemon piece, almost all of my friends swear that this is the best lululemon tank on the face of the earth. I’m pretty certain this is because it makes their boobs look big.
The Deep V Tank has been released in a few different styles since its inception. There was the Athletic Deep V Tank (with mesh and an iPod cord wrangler), the Deep V Tank Renew (with a slightly more relaxed shelf bra), the Deep V Tank With Pockets (the first version of the tank to have a built in iPod pocket), the Deep V Tank Organic (made from herbicide and pesticide free organic cotton) and also the regular ol’ Deep V Tank. They are all fairly interchangeable - and are simply seasonal or yearly updates on one another. All have a built in shelf bra, wide straps for added support, built in removable cups to lift and separate the bosoms, and a great racer-back. They are also fairly lengthy in the torso so there is lots of coverage if you are wearing low rise pants. The tank is slightly relaxed through the stomach.
The more I describe the Deep V Tank the more I realize just how awesome it is. And if I didn’t need something that offered just a little bit more support, this might just be my workout tank of choice. The support is what I would consider low to medium - and if you anything above a B cup, you’ll have to pair it with an additional bra. My less than busty friends love the removable cups. They add instant va-va-voom and easily removable. Aside from adding a cup size, they also add extra support.
I also can’t live without the new iPod pockets lulu has built into most of their newer tanks. While it only fits an iPod nano, I use it to store my gym pass, a $5 bill, an extra hair tie, or even a key. It’s great for all those things we used to shove in our shoe and had to dig out after a sweaty workout.
In short, if you want a flattering workout tank with medium support and all the bells and whistles, the Deep V Tank will hit the spot. It has come out in every color on the face of the earth and is constantly being reinvented. By 2010 I’m sure it will have a built in camel pack and probably release some special amino acid to actually make your boobs bigger."
Lululemon Stock Sale at $38 : Time to buy
Lululemon Stock - Be Patient

Sunday, January 6, 2008
Lululemon Hiring

Lululemon Critics Speak

By Scott DeveauPublished: February 17, 2005
TheTyee.ca
The Tyee.ca
It takes a very brave man to walk into a conference promoting sustainable local economies and give a speech on the merits of child labour and outsourcing to Asia. But that's just what Lululemon founder and CEO Chip Wilson did last month at the Business Alliance of Local Living Economies conference in Vancouver.
Wilson is no stranger to controversy. He named his high-end yoga wear company Lululemon because he thinks the trouble Japanese people face pronouncing L's works as an extra marketing tool for his product in that country, according to a National Post Business Magazine article which awarded him a special citation for product innovation and marketing.
In the same article, Wilson went on to say "It's funny to watch them try and say it."
Wilson's speech at the BALLE BC conference went over like a lead balloon. Several delegates questioned where the high-end yoga-wear chain is headed in its reach for the global market.
Since 1998, Lululemon has expanded rapidly from its original shop in Kitsilano. Its network now extends across Canada, and in Japan, Australia, and California. The company will soon open stores in Sweden and London, England. But questions are being raised about the company's new outsourcing and how it will remain a responsible retailer.
Child labour can be 'okay'
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According to those who attended BALLE BC conference, Wilson told the delegates third world children should be allowed to work in factories because it provides them with much-needed wages. They also say he argued that even in Canada there is a place for 12- and 13-year-old street youths to find work in local factories as an alternative to collecting handouts.
"I look at it the same way the WTO does it, and that is that the single easiest way to spread wealth around the world is to have poor countries pull themselves out of poverty," Wilson told The Tyee.
BALLE BC executive director Penny Scott was at the speech in January.
"He was really raising a grey area, and didn't address the other issues, like where these kids are living, what they're being paid, if they're going to school, if they're being taken care of in those other ways," Scott said.
Vancouver-based Lululemon built its reputation as an "ethical brand" by using local labour to manufacture its clothing. Until recently, Lululemon produced most of its clothing in a non-union shop in East Vancouver with a little more than 100 workers.
Vancouver sweatshops common
Vas Gunaratna, manager of UNITE, the Canadian textile union manager in Vancouver, said just because something is produced locally is no guarantee fair wages are being paid and that the factory is operating in accordance to the labour code.
"There are roughly 150 factories in Vancouver I would consider sweatshops," Gunaratna said. "But I have not heard any complaints about this one."
Gunaratna said competition from Asia in the garment industry has resulted in the almost complete collapse of the Canadian garment industry. The termination in December of the international MultiFibre Agreement, which protected clothing manufacturers in industrialized countries, and the prospect of future free-trade deals with China will surely finish it off entirely in the coming years, Gunaratna said.
Even now, many of the Canadian suppliers in the garment industry are going belly-up. Wilson said three of his suppliers have gone bankrupt in the last year.
Garment rules have changed
In response to this and its growing market, Lululemon hopes to produce half its merchandise in China by the end of the year, Wilson said.
"This is how it works," Wilson said. "If we made something here for $20, it would probably cost $10 US to make in China, but by the time we've changed the US dollar, paid for shipping duty, and everything else that went with it, it might land at $19. From that point of view, it might not make a difference, so why not make it here, which we did."
But now that the brand is expanding into Japan, Australia, Sweden, and England, Wilson said, a $20 Canadian produced garment, which is as cheap as it could be made in this country, lands in those other countries for $30.
"If I ship it out of the Orient it costs $20, which is what our competitors would do. So we have two choices, which are to manufacture everything in the Orient offshore, or to not be in business," Wilson said. "You do it or die."
Faced with such a market, Lululemon can hardly be blamed for moving its operations to Asia. The question remains, though, what is the most ethical way of moving a local fair-labour product into Asia?
Ad had obtuse message
Lululemon didn't get off to a good start.
Last May, when Lululemon started outsourcing to China, the company placed a controversial ad in Yoga Journal magazine showing a fake newspaper article with adults dressed in diapers, with bonnets and pacifiers, at sewing machines. Attached to the article is a post-it note from Chip asking, "How did this get out?"
The ad was meant "to elicit reactions on the global travesty of child labour in an ironic, humorous way."
"We're also sensitive of society's tendency to villianize corporations, and as we grow, we wanted to be proactive and deter individuals and the media from condemning an innocent, ethical company as unethical," Wilson went on to say in a press release
The Chinese factory that Lululemon will use is operated by the same person who owns the current Lululemon factory in Vancouver. Wilson said he has personally inspected the facility in China and feels confident it is far from a sweatshop.
"Ninety-five per cent of the factories I've seen in the Orient are far better than ones in North America," Wilson said. "In China, many people come from the western provinces and their goal is to work seven days a week 16 hours a day, because in five years they want to have a pile of money to go home with and start a business."
Wilson sees a similar situation in Canada.
"In Canada for instance, 99 per cent of our factory workers are Chinese women sewers. If you were to work them eight-hour days, they will be mad at you. If you only work them five days a week for only eight hours, they'll say, 'What are you doing? I don't want to work for you.' If you do only work them that much, they walk out of their shift at 4 o'clock and walk across the street to another factory and work another six hours. This is in Vancouver, in Canada." Not everyone believes Wilson is qualified to judge the labour standards of another country.
Foreign auditing needed
Denise Taschereau, manager of social and environmental responsibility at Mountain Equipment Co-op, was at the BALLE BC conference and said Wilson demonstrated a marked lack of understanding of the issues surrounding offshore manufacturing.
"The question is, Chip, how do you know that? Show me the money. Are you auditing those factories? Have you seen those payroll stubs? What are their overtime wages? If he's suggesting that overtime or inaccurately paid wages are not an issue in offshore factories, then he's walking through them with his eyes closed," Taschereau said.
MEC has faced the booming business growth that Lululemon now enjoys. It tried to grow in a socially and environmentally conscientious way. During its development, MEC established an infrastructure of internal auditing of its domestic and international factories and hired a third party to spot check its factories and report on its findings. MEC now outsources a little more than 40 per cent of its manufacturing overseas, but has held its factories to the highest standards, Taschereau said.
For any major Canadian brand, she said, "as you grow up as a brand in Canada, your commitment to and your systems around being a responsible and ethical retailer have to grow up with you."
Miriam Palacios, BC program coordinator for Oxfam Canada, agrees. "Just because the factories look modern on the inside does not mean the workers inside are being treated fairly – being paid a living wage, or are provided with health care or an education," Palacios said.
In 2004, Oxfam auditors found several human rights violations in the Chinese garment industry – from rampant child labour, unhealthy and unsanitary working conditions, not enough washrooms, not enough breaks, and inadequate wages and benefits. Women were also forced to give urine samples to prove they were not pregnant in order to keep their jobs.
Wilson 'misunderstood'
To guide Lululemon into the next phase of its development, the company has hired former MEC auditor Kerri McKenzie as its production manager, to develop a code of conduct as the company ramps up its operations overseas.
While the company has already begun its outsourcing, McKenzie does not expect the code of conduct to be complete until the end of the 2005. She, like MEC, also plans to hire a third party auditor, Verite , to spot check Lululemon's operations.
McKenzie speaks fluent Mandarin and this week will head to China to audit the Lululemon factory for the first time.
"We're a new company that is just exploding at the seams," McKenzie said. She said her boss is sometimes "misunderstood" and she chalks up his speech at the BALLE BC conference and the child labour ad as examples of this. Lululemon trusts her "implicitly" to guide it into the next phase, McKenzie said, who admitted working with Wilson has sometimes been "frustrating."
"I can't answer for the man, he's misunderstood in his own way," McKenzie said.
Scott Deveau is on staff at The Tyee.
Lululemon Boogie Crop Pants Review

Lululemon Velocity Gym Bag Review

The bag does look sturdy, and it should last me a few years considering what I paid. The vinyl is waterproof which is a big advantage. My Macbook fits snuggly in with lots of other room. I also do intend to use it as a gym bag. I will use the included wet bag for my running shoes, and the pockets for my H20 and cell. As well as the external straps for a yoga mat. I also love removable straps as I won’t always have to carry this under my arm. It seems to be a great bag for carry-on airplane travel too.
All in all, I can say this is my back to school gift to myself. But I’m just making excuses. Oh why must I adore the bags?"

-Carry your yoga mat through the bag straps
-H20, cell phone, ipod pockets
-Removable, washable 'dry pak' pouch separates wet/dry gear
-Removable shoulder strap
-Waterproof, PVC free!
-12” (height) X 17” (width @ base) x 7 1/2” (depth
Saturday, January 5, 2008
Lululemon Japan : Lulu Pic of the Day

Friday, January 4, 2008
Lululemon Store Experience : Canada vs USA

From reader Wilma Suen: "Like you, I own several pieces of overpriced Lulu. But the holier-than-thou-corporation has always bugged me . . . Let's not kid ourselves, Lululemon is about selling clothes. Corporate social responsibility/greenness just happens to be the shtick they use to package their "experience." Heck, without the shtick, there would be no "experience."
"Chip seems to have lost his roots," writes Lisa King. "I hope Seaweedgate has been a bit of an eye opener."
LYNDA BOSETTI ADDS:
"Sad, but true, is your commentary on the service attitude at the Lululemon stores. I have purchased several Lululemon items for my teenaged daughter, and we have found it especially challenging to try to snag one of the currently-all-the-rage printed, reversible models.
The sales girls have told me that if I don't buy it right then and there, they will all be gone by the end of the day. Lululemon seems to operate on the premise of keeping prospective purchasers in a feeding frenzy."
Her solution?
"I find the customer service in the U.S. so much better than at home. The clerks in Bellingham acknowledge me, and actually seem pleased to have me come into their stores. Quite a contrast to my recent experience in the Park Royal Mall, where, out of all the stores I entered, only one clerk in one store actually said hello to me.
"The Lululemon attitude seems to be pretty typical of the Canadian customer service ethic, so I will continue to spend my clothing dollars in the U.S."
Lululemon Relaxed Fit Shorts Review

"Two years ago I walked passed the Lululemon store on the Santa Monica Promenade and peered curiously into the store. What the heck was a Lulu? And how did it involve lemons? I decided to walk inside, and not five seconds later did I realize it was my dream come true -- stretchy and comfortable exercise clothes everywhere! No vertical stripes or swooshes. No baggy sweatpants with "Juicy" strategically placed on the ass. As I tried on a few capri pants and shirts, I found myself saying over and over, "I love it!" Over time, my passion for their clothes has created a dent in my wallet, but I can relieve myself of guilt because they're high quality and not going out of style anytime soon.
Last season I bought two pairs of Lululemon yoga pants that I wore so often around town that one friend asked me if I had become a yoga instructor. No, I just looked the part (except not nearly as flexible as most). This season I decided to give shorts a try. I've been wearing the new relaxed fit short that has a drawstring waist and gives me room to breathe unlike annoying biker shorts. It's chafe free and dries quickly. I wear it with Lululemon's athletic deep V tank in light pink. I'm not normally a pink and frilly girl, but this style has wide elastic straps and mesh around the curves that make me look strong. And it wouldn't be 2007 if it didn't have a pocket for my ipod.
What I'm hoping for next are Lululemon slippers and maybe some golf and tennis clothes. But not a Lululemon credit card -- no no no, that's way too dangerous."
Lululemon Scuba Remix Hoodie Review

Jobless Rate at 5% - a 2 year high
Starbucks Asia Pacific President hijacked by Lululemon

Christine Day Joins lululemon athletica as Executive Vice President of Retail Operations
lululemon athletica inc. [NASDAQ: LULU; TSX: LLL] today announced that Christine Day has been appointed to its Senior Leadership Team as Executive Vice President, Retail Operations. In this newly created role, Ms. Day will oversee all of lululemon’s retail operations in North America and on an international basis, as well as the Company’s Community Relations, Real Estate Development, the Guest Education Center and Wholesale businesses. Ms. Day brings more than 20 years of consumer and retail industry experience to lululemon from Starbucks, where she held several senior management positions since joining the company in 1986. Ms. Day most recently served as President of the Asia Pacific Group of Starbucks Coffee International from July 2004 to February 2007. From July 2003 to October 2003, she served as Co-President for Starbucks Coffee International. From 1987 to 2003, Ms. Day served in various capacities for Starbucks Coffee Company, including Senior Vice President, North American Finance and Administration; and Vice President of Sales and Operations for Business Alliances. Ms. Day has a BA from Central Washington University and is a graduate of Harvard Business School’s Advanced Management Program. Christine is currently a director of Select Comfort Corporation, a provider of adjustable-firmness beds and other sleep-related accessory products and Nu Skin Enterprises, Inc. a direct seller of personal skin care and nutritional products. "We continue to develop lululemon’s Senior Leadership Team,” said Robert Meers, CEO of lululemon athletica, "Christine’s extensive experience overseeing the retail operations of a rapidly expanding and international company like Starbucks will be a tremendous asset to us as lululemon grows.” To support the continued growth of the Company and in connection with the hiring of Ms. Day, lululemon Chief Operating Officer, Mike Tattersfield, has been named Executive Vice President, Retail Logistics and Sourcing. Mr. Meers continued, "Mike Tattersfield has been instrumental in leading our growth through fiscal year 2007, with lululemon successfully opening 27 new stores throughout North America, sourcing and hiring many of our senior management team, and formalizing the ‘lululemon experience’. This new role will permit Mike to focus on the critical areas of supply chain and production as the Company expands, overseeing the Production, Merchandise Management, Planning & Allocation, Logistics, and Factory Compliance and Social Responsibility teams.”
Thursday, January 3, 2008
Lululemon Bag Review
Taken from:http://joeymoggie.wordpress.com/2007/02/07/my-mary-poppins-carpet-bag-lululemon/
My sister got me the Lululemon “Coach’s Gym Bag” for Christmas this year.
This bag has now become my faithful companion, its pretty much a bottomless cavern!
I have been using it as purse, a briefcase and luggage!
I’d recommend the bag to anyone who needs a ‘carry all’ bag!
Lululemon Athletic Deep V Tank Review

Taken from:
http://oncommonground.blogspot.com/2007/08/lululemon-y-goodness.html
One of the best things I got to do last weekend in Toronto was visit the Lululemon store on Bloor Street. I picked up two new tops. And while they were a little pricey (The Canadian dollar is a lot stronger than it used to be!), I think they were well worth it. I have gotten quite a few compliments on my new tops this week.My favorite of the two tops is the Athletic Deep V Tank.Even if you're a little on the bustier side (like me), this top will make you look natural while supporting you. Because let's face it, when you're a beyond a B cup, you're usually stuck with crappy unattractive supporting sports bras that make you feel matronly. And how am I supposed to be motivated to work out if I feel like that?
Lululemon is a Technology company

“We see ourselves as a technology company,” says self-proclaimed “product guy” and founder Chip Wilson. He created the company after selling another local venture, Westbeach Snowboard, in 1997. Lululemon is known for its proprietary synthetic fabric Luon, which combines nylon and Lycra to create a wicking and quick-drying cloth that feels like cotton. Clothes made with Luon keep their shape and colour, even after many washings. “I hate being uncomfortable, so I’m always looking for ways to push the envelope with athletics,” Wilson explains. “Like technology products, we’re always trying to solve a problem…taking people’s requests and making them happen. Making the clothes look good is actually a secondary issue.” Fabric developments like the company’s Silverescent line combines silver threading which is bound to fibres to create thermodynamic clothing. The fabric keeps you cooler in the summer and warmer in the winter. It’s anti-microbial, inhibiting the growth of odour-causing bacteria and fungus. Also impressive is its static reduction — what the company calls X-Static — caused by the silver embedded in the fabric.
Taken from the following article:
http://www.digitaljournal.com/article/78230/The_Lululemon_Love_Affair
Lululemon Stock Sale
Since the beginning of the year, lulu has sold off by about 15%. Some rotation is occurring and money has flowed into oil and gold and retailers are being sold off. The RTH or the retail index has sold off about 5%. I dipped my toe and purchased about 50 shares of lulu. You want to be really careful in this market since people don't seem to know where things are headed. Are we goint into a recession? Are we there already? Will the subprime mess spill over into consumer spending? It seems like despite all these questions, I believe there will always be stocks that don't follow the crowd. These are the secular growth stories - like Apple, Monsanto, Chicago Mercantile Exchange, or any oil infrastructure stock. Regardless of what kind of market, they are destined to go up. That's not to say you just blindly go in them. Pick your spots when the market sells off and then sell a portion when they go up.Tomorrow's employment report will give us more information on the state of the economy and if it's a soft number, people will sell stocks and I want to pick up more shares.
Lululemon Bra with Heart Rate Monitor

The highly advanced Numetrex sports bra features electronic sensors that are knit into the fabric. Instead of the tight and binding strap which is used in other heart rate monitoring systems, the Numetrex bra has a small transmitter which snaps into a pocket inside the bra's front band and sends readings to the user's watch, displaying the heart rate instantly. Consumer wear tests show an overwhelming preference for this new fit.
lululemon athletica, a yoga inspired athletic apparel company with the goal of providing products that help people live, longer healthier and more fun lives, has recently added a line of cycling and running wear for women on the go.
Exercising in the appropriate target heart rate zone helps people to use the time they devote to their fitness routines efficiently in order to get the most effective workout possible.
The Numetrex bra is made with quick drying nylon and LYCRA fabric and the seamless construction provides superior next to skin comfort. lululemon stores will offer exclusive color choices for the bra this fall including pink, navy and black in sizes S, M and L. The complete kit, which retails for $167 USD includes the bra, transmitter and watch.
I just bought this Lululemon running Bra with Heart Rate Monitor at their Vancouver outlet warehouse. I haven't worn it yet but I'm very excited. It has the metal snap-on things for me to attach my polar heart rate monitor directly to it. No more annoying heart rate strap & bra! FREEDOM AT LAST!
Hopefully this will make my heart rate monitor more accurate due to less clothing in the way? At the outlet the heart rate monitor bra was only $39 as opposed to $49 at the regular store. Not a huge bargain but still $10 saved. The outlet is closer to me than the store anyhow.
UPDATE: I took this bra out on a bike ride this weekend. Te monitor was easy to slip in and worked great! The only concern I have is that you must remember to take out and unclip the HR monitor before you wash it. I know this particular one (Polar CS300) is safe to use in water, but do you really want a $250 item banging around in the dryer? Anyhow, the bra works fine with other heart rate monitors than the one LuLu encourages you to buy with it. Love it!

















