Lululemon means saying goodbye to jeans?

Jessica Alba in Jeans vs Eva Longoria in Lululemon

"Fact: Based on household income, San Franciscans spend more on clothing than any other urban market in the United States.
Then why do so many San Franciscans work and do laundry in the same garb? Is it really possible, as Scarborough Research recently reported, that the typical San Francisco household spends $5,700 annually on apparel?
Lululemon, a high-end, yoga-inspired athletic wear company, may provide a partial answer to this rarely debated subject. The Vancouver firm has become all the rage among the hyper-fit, clothes-conscious set in San Francisco, who may not drop major dimes for Saturday night dinner wear, but will go to the upper limit of their budgets to look chicly sporting at the grocery store.
During a recent afternoon at Lululemon's store on Union Street, half a dozen women and one man happily admitted to spending $100 for such Lululemon items as the rose- and port-colored Baja Shape Jacket, with features such as "cuffins," a cross between cuffs and mittens that prevent heat loss in recently exerted hands; a zipper pull that doubles as an emergency hair elastic; and an "inner zip garage" that eliminates contact between a zipper's metal and a human's skin.
Lululemon also offers its customers free hemming services, so that no one should get distracted by dangling hems during downward dog.
"The right length hem is important for activities like yoga and Pilates," said Kelley Howard, manager of Lululemon's San Francisco store.
By the dressing room, a petite brunette stood on a stool, while a store clerk, who along with Lululemon's 650 other employees, has undergone extensive training, worked a tape measure around the end of her $84 reversible Groove Pants.
"I don't even wear jeans anymore," said Taylor Jenkins, a 36-year-old San Francisco native, mother and soon-to-be Spinning instructor for indoor cyclers. "I live in my Lulu Moped Pants" -- thick organic cotton bottoms that ride low on the waist and are preshrunk to withstand the most aggressive dryer.
Jenkins, who was shopping for a post-Christmas present for her mother, admitted to owning 50 Lululemon items, a possible record, given that the Cow Hollow store opened in November 2004. She wears her Lululemon outfits to the gym, at home and even to dinner. Felicity Huffman of "Desperate Housewives'' appears to be in agreement about Lululemon's versatility. An October issue of People magazine ran a photo of her in a red Lululemon Deep V Tank, which has built-in cups that seem to vie in gravity-defying power with the Wonderbra."

Taken from:
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/01/08/LVGKRGGFKV1.DTL